Corporate video production Toronto can be used for a variety of uses. Video is the best content to get ROI so more and more companies are looking to create videos to support their marketing, sales and communication efforts. Video can be cost effective if they are well thought out, have a clear objective and message as well as partner with the right corporate video production company Toronto. There’s no doubt that video is a powerful tool for companies to inform people about their product and/or services whether it’s B2C or B2B. In fact, Forbes reports that 51% of executives under 40 reported making purchase decisions after watching a video.
At VCM we’ve been helping small business to large corporations with their video production, 2D/3D animation and marketing needs for over 3-decades. Over the years we’ve seen how advertising has drastically changed and are growing our understanding on how to leverage it for our clients. Having said that, the fundamentals of telling a good story through video and communicating a concise message hasn’t changed. We understand that the success of a video depends on thorough pre-production, planning, a clear message, a well-written script, good production value and a marketing strategy. With the outreach and targeting available with digital and social media platforms the possibilities are endless to make well produced content work for your business. Corporate video production Toronto can work for any marketing, sales and communication need you may have; from brand videos to selling a product or service to promoting an event to get more attendees. If you simply need a Toronto videographer or a full service corporate video production company Toronto, we are here to help. Below is a case study of a corporate video production Toronto.
Corporate video Production Toronto – Morningstar Research Executive Forum Highlight Video
Morningstar Research Inc. which is a financial research company with offices all over the world. They wanted to increase awareness and promote one of their high profile Executive Forum to get more people attending the event to gain from the valuable insights given about the financial sector. So, they contacted us at VCM about creating an event video production Toronto and editing together a highlights video. The video is used on their website, social media and other marketing initiatives such as email marketing.
First, we started out by filming one of their events in Toronto using HD video cameras, time-lapse photography, interviews of attendees etc. We also had access to events held in Vancouver and Montreal. Then we captured an interview with Morningstar’s VP of Marketing to tell the story about the Executive Forum, what it had to offer as well as outlining the key messages/selling points that would peak the interest of potential attendees. We came up with a strong call-to-action (CTA) for the end of the video with contact info and where to find out more about upcoming events. As a result, an effective and engaging highlights video was produced and is now working for Morningstar to increase participation at the event. They were very happy with the completed video and surpassed their expectations. You can see the video below.
As you can see video was a powerful communication tool in creating awareness for an important event like Morningstar’s Executive Forum. Think about how video can work for your business and always start out with a creative brief outlining the objectives, goals, main message, unique selling point (USP), budget, timeline, deliverables and references. We offer a free consultation to see how video can help your business. Contact us today for more information. We will provide an experienced, dedicated Producer and Toronto videographer to support your project. We are here to help with your video production and marketing needs.