NAPRA hired VCM to complete a promotional video for a new mentorship program that NAPRA was launching for international pharmacy graduates. VCM guided us through the process of planning for the video, providing us with tools and guidelines in order to ensure that things went smoothly. The team was professional, personable, flexible and fantastic to work with, and Paul was always extremely responsive, timely, and kept everything on track.
VCM truly owned the project and cared as much as we did about delivering not only a good product, but creating a narrative that was true to the intent of our project and who we are as an organization. It was a very collaborative process from the beginning; VCM always left room for our input and made sure we could see the type of footage we were getting while on site, and also made suggestions throughout the process that definitely contributed the improvement of the end product . A big part of the production of our video was interviewing participants in our program, and the VCM team would jump in with questions to help the participants dig deeper. Without the input and leadership of the VCM team, I don’t think we would have gotten such great footage that would have tied together in such a coherent way. It was evident that the team had a great understanding of the end product we wanted, and were able to guide the entire process in such a way that the end product not only met our expectations, but exceeded them. We would definitely work with VCM in the future, and would highly recommend them to anyone else.
Loralee W. | Director of Communications
NAPRA
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