It doesn’t matter whether you have an online store or a regular brick and mortar store; the fact remains that engaging potential customers online is vital for business success in this digital era. Video is proving to be one of the most effective ways to do this. More businesses are recognizing the importance of corporate…
Read moreIf your brand were a person, what would they look like? It’s easy for people to attribute human traits to the brands they experience. All it takes is the right stimuli. Whether it’s Geico’s memorable Gecko or Apple’s obvious flair for design, consumers know how to make the connection. If you want to make connecting…
Read moreVideo marketing is a very powerful and effective marketing tool when done right. Creating strong, engaging video content for your business is an excellent way to reach a variety of markets and increase your bottom line. Your video is a reflection of your brand, so you want to be sure that you produce a video…
Read moreIn 2012, the Canada-India Business Council celebrated their 30th year anniversary. The C-IBC is Canada’s link to India and is a long-standing advocate of bilateral trade and investment growth between the two nations. Wanting to produce a corporate brand video highlighting their accomplishments, rich history and bright, exciting future, the council turned to VCM Interactive, a…
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