The new media age has truly given consumers a sense of empowerment and entitlement. Now more than ever, people are able to sift through tons of information at their own pace and with their own discretion, leaving businesses susceptible to being overlooked if their online presence isn’t interesting enough. When looking at a product or…
Read moreTechnology has brought us into a new realm where businesses are constantly looking for new and better marketing options that work effectively by reaching their target audience. With the need for communication to be clear, concise, and easily accessible, technological advancements have created a revolution in the way businesses carry out marketing strategies and express…
Read moreIn 2012, the Canada-India Business Council celebrated their 30th year anniversary. The C-IBC is Canada’s link to India and is a long-standing advocate of bilateral trade and investment growth between the two nations. Wanting to produce a corporate brand video highlighting their accomplishments, rich history and bright, exciting future, the council turned to VCM Interactive, a…
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