Consumers today rely heavily on the internet for information. More than 80% of consumers research businesses, products, or services online before they make a purchasing decision. While the digital landscape offers many opportunities for businesses that want to reach potential customers, it also provides various challenges. Top on the list of problems is the sheer…
Read moreIn the past few years, videos have revolutionized corporate advertising and communication. Marketing today places a great emphasis on digital media. It is understandable as people rely more on the internet for information. While there are a wide variety of tools you can use to get your message across to your audience, none is as…
Read moreVideo is the most popular type of online content right now. It was responsible for more than 70% of online traffic in 2016. This figure continues to rise as the demand for video content increases. If you want your audience to pay attention, this type of content is the best way to go. Videos are…
Read moreGetting access to information is now easier than ever before. Just about everyone has a smartphone that can connect to the internet at the touch of a button. By the end of 2017, it was reported that mobile internet had grown by over 300 million users compared to the previous year. This figure continues to…
Read moreVideo marketing is growing rapidly and isn’t going to slow down any time soon. The average business today publishes 18 videos in a month. With consumers demanding more video content, businesses are likely to produce even more content to meet this need. The challenge for businesses is not whether or not they should invest in…
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