Sales driven marketing is now a thing of the past. Bombarding consumers with sales messages today will only serve to turn them off your brand. Society has transformed alongside advancements in digital and information technology. Easier access to information means that the modern consumer is well informed and continues to seek more information. With so…
Read moreConsumers today have access to a lot of information and options thanks to the internet. In fact, many people turn to the internet when searching for solutions. This presents a great opportunity for businesses to leverage the digital landscape to increase their brand awareness and enhance their sales, marketing and communications through the power of…
Read moreToronto is emerging as a significant hub for healthcare companies. In addition, Toronto is home to 9 teaching hospitals and the city hosts more than 163 biotech companies. About 50 major multinational pharmaceutical and medical device companies operate out of the Greater Toronto Area (GTA). In fact, the city attracts some of the best talents…
Read moreText-only content is becoming a thing of the past. Predictions by CISCO about online traffic trends are becoming a reality. In fact, video has become responsible for more than 70 percent of online traffic. To keep up and cater to this trend businesses must adjust their marketing strategies to include effective video tools to drive…
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