Software & Technology Video Production in Toronto

Why You Should Invest in Software Video Production

1. Improve your bottom line

Videos are the most effective marketing tool currently available in the market. People are more likely to share videos over any other type of content. 85% of consumers are more likely to purchase from brands after watching videos about their products. Creating a video will encourage engagement and turn leads into conversions. You will increase your reach and improve your conversion rates all in one go.

• Get your message across clearly

Explaining how your software is beneficial or how it works can be challenging. Tech videosgive you the flexibility to present your audience with a message in a powerfully and compellingly way. A concept that would require pages of text to explain can be presented in a matter of seconds.

• Bring processes and concepts to life

Explainer animation gives you even greater flexibility in presenting complex and abstract ideas through simple illustrations. You can perform complex problems using visuals and apply them to real-world scenarios with which your audience can relate. No other medium has the power to present software in this way.

• Present your brand in the best light

Tech videos allow you to present your software and brand in the best light. You choose the message and image that you want to display and design a video around it. You choose colors, images, and characters that your audience will remember and connect to your brand. You can influence the perception that your audience has about your brand. Tips for an Effective Technology Video

• Show software in action

One of the best ways to showcase software is by using screen capture. It is especially effective for a tutorial video to explain different aspects of the software. Screen captures are also very effective in in a software demo video.

Screen captures can be dull, but have the potential to be engaging with creative editing techniques. The innovative and highly skilled production team at VCM Interactive will use their skills to bring your software tutorial and demo videos to life and ensure that crucial features get highlighted.  We will not settle for the traditional static screen capture. We will make use of various editing technics such as scaling, motion graphics, and transitions to create dynamic and engaging content.

• Draw your audience in

Take your audience on a journey to explore key features of your software by including your on-screen presenter into the software demo video. It ensures that the audience has a human presence that they can connect with at all times. This is made possible by using green screen technology.

A green screen allows for greater fluidity when discussing different concepts or when moving from one section to another. Audiences have a visual narrative in addition to the voice-over to follow along. It will help to keep your audience engaged.

• Make use of motion graphics

Explaining abstract concepts such as statistics or how data flows through networks can be a challenge. However, with the help of motion graphics, 2D or 3D animation, you bring your ideas to life. You can help your audience visualize your concepts by presenting them with an animated explainer video.

Explainer animation videos also provide you with the opportunity to create a unique approach and style to showcase your software. The motion graphics team at VCM Interactive will create content to suit the image you want to portray. We can design animated characters and use styles that reflect your brand’s story.

• Use professional presenters or voice actors

One of the biggest challenges in technical video production is presenting content in a way that is engaging for audiences. It requires making an emotional impact on the viewer so there is a human connection made. Tech video soften have a presenter or a voice-over that guides the audience through the key features of the software.  VCM Interactive has a pool of professional presenters and voice actors for this. We will create a compelling narrative that will draw the audience and select the most suitable presenter or voice over to give your content a human touch.

• Consider an interactive approach

You can take engagement to a whole new level by using interactive or modular videos. It involves creating short chapters that explain or demonstrate individual aspects of your product. This is good because having segments allows for shorter videos which breaks down the content. The viewer can control what they view and the order they see it in. It gives the viewer an active role in the presentation. It is also an effective way of bridging conflicting objectives when training or promoting software.

Invest in Video production Toronto services

VCM Interactive is corporate video production Toronto company that has over 30-years of experience producing effective videos for for all types of businesses. Our skilled, innovative, and experienced video production Toronto team will provide you with high-quality content and present your brand in the best possible light. Whether you need 3d animation Toronto services or want to make a product video that showcases your software in action, you can rely on us for engaging content.

Get in touch with us now to learn more.