Exhibition Video Production in Toronto
Why Exhibition Video?
The success of your exhibition of your company’s services and products shouldn’t be limited to the trade show or exhibition area, time or date. Our tradeshow video production services will help you leverage the power of video to attract the attention for increased conversion rates and business growth. Moreover, by capturing significant moments at your event or exhibition through video production, we will help you extend the life cycle of your investment. We’ll help you make an impression on your audience for a long time to come.
If you’re wondering whether videos are right for you, consider the numbers:
- Video is currently the most powerful medium available for establishing an emotional connection with your audience. It is vital if you want to improve conversion rates and your bottom line.
- Customers viewing videos are likely to retain twice as much information about your brand and products compared to reading about products or services from a brochure. We’ll create an engaging event video that will keep your audience hooked and ensure that the information gets to where it ought to.
- Businesses have recorded increased conversion rates by up to 85 percent after using video. Event filming is an excellent investment for your company.
- Potential customers are more likely to watch a video about your brand rather than read text. People generally prefer to watch a video rather than read the content. If you want to increase the reach of your brand, video is the way to go.
Event Video Production for Success
There’s much more to the production of an event video than meets the eye. There are several things that the production team must keep in mind for successful filming and production. We take a collaborative approach with the client so we are able to capture the best of the best of the event.
- Understand the role of the video
Corporate event videography isn’t just video recording the event. The footage can be useful in a variety of ways to improve the company’s bottom line. From capturing people’s attention and enticing them to your booth in the next event to attracting the reactions of attendees at the event to new products or services and enticing audiences to try your products, you can use the footage for just about anything you can comprehend. Understanding the role of the video will help to determine the best approach to filming as well as post-production.
- Plan for the unforeseen
Planning is the most crucial stage of the entire production process. Even though events get planned for a schedule, there are often unpredictable circumstances that occur. It is essential to be ready for anything. From equipment to technical design and management, the entire team must get prepared for any unexpected event. It is, therefore, essential to run a full risk assessment. The team should develop a contingency plan based on the results of the evaluation. After all, you will only have a single chance to film.
- Plan for the shoot
Think about how you will approach the filming. It will largely depend on how you plan to use the event video. Who is your target audience? How will you deliver the content to them? What do you want your audience to do after watching the video? Answering these questions will help you make decisions about how you film the event, timing, equipment, call to action, formats for delivery, and much more.
The team should discuss the event with the client and make a site visit before the event. It will help to make decisions on important moments to capture during the event.
- Choose the right equipment
There are no two events that are the same. It’s essential to choose the right equipment to capture significant moments in the exhibition. Some exhibitions require a drone for aerial shots. Others need multiple cameras to obtain a wide variety of angles. If the display is outdoors, you may require specialized sound equipment, depending on the noise levels. The gear that you choose for the event matters. It will determine how successful the shoot is.
- Capture the sights and sounds
Compelling business videos capture the highlights of the event and express the benefits one can take away from it. Capture the best moments and package them in short pieces that are easily digestible for your target audience. It’s also vital to include authentic sound bites from the event. Consider including interviews and testimonials with exhibition attendees.
Capturing the sights and sounds of the event will help to immerse the audience in it. They’ll get a better idea of the atmosphere of the ceremony.
Post-production is where all the magic happens. Edit the production with the target audience and the role of the video in mind. Editing may include sound design, the addition of 2D or 3D animation, motion graphics and colour correction. This step will turn the footage into an engaging production that your target audience will enjoy watching. Be careful not to go overboard. Keep it short and simple for the best results. If you’re looking for an event video production Toronto service you can trust, you should get in touch with us. Discuss your needs with an experienced videographer Toronto businesses trust for the best event videography services. Talk to one of our producers today.