Prostate Cancer Canada (PCC) hired Visual Communications & Marketing (VCM) to create a series of videos that they could share online during Volunteer Appreciation Week. The focus was to show volunteers that PCC appreciates them and that they are valued. The videos tell the story of the Prostate Cancer Canada and their Volunteers: why and what they do, connection to the cause, connection to organization and connect what they do to the benefits of those PCC are helping.
This is the Overview video that kicked off the campaign. A total of 5 videos were produced.