Corporate Video Production Company in Markham
Being the 16th largest city in Canada and the biggest municipality in York Region, Markham is home to over 1,100 technology and life sciences companies that are always in need of quality video content to drive their marketing, sales and communications goals. Scientific discovery and technological innovation are at the leading edge of any company who seeks to be a forerunner in the future of these quintessential industries.
Whether it be demonstrating something on an engineering level or showing the resulting financial impact, the value of being able to clearly and concisely explain something is so incredibly valuable to an organization in these fields. Visual Communications & Marketing (VCM) understands the importance of explaining and showing an initiative for a company in any industry. Over the decades, VCM has worked with several companies in the Markham area to develop videos that work for their business goals.
We hone our planning and production approach based on the priorities of your organization and focus the attention where it needs to be. VCM is a full service corporate video production company specializing in message driven content, creative, live action filming, 3D animation, motion graphics, and editing.
Digital video marketing is growing to be a larger industry than TV commercial production and one of those reasons is how targeted and specific the reach can be. Just like a niche magazine, industry, or product will only speak to a certain audience speaking in a specific language, a video does the exact same thing. Plus, it does it in an engaging and effective way, which results in greater retention. This is why video production can be an incredibly powerful tool for B2B and B2C companies when used properly.
At VCM we won the corporate video production project for Kwik Kopy Printing Canada (KKP). With their Headquarters in Markham and having many other locations across the Greater Toronto Area their goal is to target Small to Mid-sized business owners and explain the benefits of their design & printing services. Our creative development team came up with a concept that vividly defines problems that every business owner can relate to and presents Kwik Kopy Printing as the natural solution.
Here is what KKP had to say about the results:
“Visual Communications & Marketing came to us with a unique proposal that incorporated everything we were looking for. Their pitch hit the mark. Our tagline for KKP – is Yes We Can. VCM had pitched using our tagline in a complete series called No You Can’t, Yes We Can. The content delivered exactly what we wanted – to promote everything we can do for a client that either they or our competition cannot. From the videos, we created a series of direct mail cards and website banners that complimented the video series. Because the video content was so strong, we were able to create a complete integrated marketing campaign that the franchisees were able to use in their local marketing to help build the KKP brand and the awareness for our services. VCM is a professional organization with a personal approach. They were very easy to do business with and they made my job easy. VCM organized everything from talent, to the actual day of shooting, were accommodating and adapted to various changes during shooting, editing and final production. VCM made everything absolutely seamless for me and the corporate team at KKP head office. Thank you VCM! We would not hesitate to recommend VCM and we would definitely choose them as our partner for any other video productions we may have.”
As you can see from the testimonial above, corporate videos can be made fun, entertaining, and effective with the right creative. Visual Communications & Marketing (VCM) believes in strong messaging and careful planning before tackling a project. We are happy to provide visual content creation and marketing solutions to the many fruitful companies in Markham for decades to come.