Corporate Video Production Company in Markham
Being the 16th largest city in Canada and the biggest municipality in York Region, Markham is home to over 1,100 technology and life sciences companies that are always in need of quality video content to drive their marketing, sales and communications goals. Scientific discovery and technological innovation are at the leading edge of any company that seeks to be a forerunner in the future of these quintessential industries.
Whether it be demonstrating something on an engineering level or showing the resulting financial impact, being able to clearly and concisely explain something is so incredibly valuable to organizations in any field. Videos are proving to be highly effective for this. VCM Interactive understands the importance of explaining and showing an initiative for a company in any industry. Over the decades, VCM has worked with several companies in the Markham area to develop videos that are in line with their business goals.
Why digital video marketing is so effective
Digital video marketing is growing to become a larger industry than TV commercial production, and one of the reasons for this is how targeted and specific the reach can be. Just like a niche magazine, industry, or product will only speak to a certain audience speaking in a specific language, so does a video. Additionally, it does it in an engaging and effective way, which results in greater retention and conversion. This is why video production can be an incredibly powerful tool for B2B and B2C companies when used properly.
Video production Markham companies with years of experience can help you:
- Apply a creative approach to your marketing
Not all videos are effective. You need to ensure that your audience watches the video long enough to understand your message. Our team of creatives will tell your brand’s story in a compelling way. We’ll provide you with content that is engaging and sure to capture your audience’s attention long enough to get your message across.
2D, 3D animation and motion graphics are a great way to explain complex products, technology and processes in a simple and visually captivating way. Animation allows us to go where we physically can’t; for example, visualizing the inner workings of a product, technology or process.
- Provide audiences with quality content to keep them engaged
80% of consumers admit to making purchases from brands after watching videos about their products or services. We’ll provide you with a high-quality video that will engage your audience and help you gain their trust. You can establish your brand as an authority in your industry with informative videos that showcase your products, services or brand in the way you want your brand to be perceived.
- Reach audiences on different platforms
In order for a marketing strategy to be effective, it must include ways to reach potential customers on different platforms. Commercial video production Markham services can help you do just that. Videos are flexible content. They can be tailored to suit different audiences and uploaded to different platforms. You’ll reach a wider audience with a single video than you would with text posted on your blog.
We tailor our planning and production approach based on the priorities of your organization and focus the attention where it needs to be. VCM is a full-service corporate video production company specializing in message-driven content, creative, live action filming, 3D animation, motion graphics, and editing.
We won the corporate video production project for Kwik Kopy Printing Canada (KKP). With their headquarters in Markham and having many other locations across the Greater Toronto Area, their goal is to target small to medium-sized business owners and explain the benefits of their design and printing services. Our creative development team came up with a concept that vividly defines the problems that every business owner can relate to, and presents Kwik Kopy Printing as the natural solution.
Here is what KKP had to say about the results:
“VCM Interactive came to us with a unique proposal that incorporated everything we were looking for. Their pitch hit the mark. Our tagline for KKP is ‘Yes We Can’. VCM had pitched using our tagline in a complete series called ‘No You Can’t, Yes We Can’. The content delivered exactly what we wanted – to promote everything we can do for a client that either they or our competition cannot. From the videos, we created a series of direct mail cards and website banners that complimented the video series. Because the video content was so strong, we were able to create a complete integrated marketing campaign that the franchisees were able to use in their local marketing to help build the KKP brand and the awareness of our services. VCM is a professional organization with a personal approach. They were very easy to do business with and they made my job easy. VCM organized everything from talent to the actual day of shooting, were accommodating and adapted to various changes during shooting, editing and final production. VCM made everything absolutely seamless for me and the corporate team at KKP head office. Thank you VCM! We would not hesitate to recommend VCM, and we would definitely choose them as our partner for any other video productions we may have.”
As you can see from the testimonial above, corporate videos can be made fun, entertaining, and effective with the right creative. Video can be a combination of different aesthetics like live action video, motion graphics and 3D animation. VCM Interactive believes in strong messaging and careful planning before tackling any project. We are happy to provide visual content creation and marketing solutions for the many successful companies in Markham.