As a video production company Toronto businesses trust, we understand the mindset of the modern consumer. People today seek information on goods and services with only one thing in mind – to find solutions to their problems as quickly as possible. This is why managing your online presence as a business is vital for your success. Consumers today find the internet to be the quickest and most effective way to get the information they need to solve their problems.
Many companies, both large and small, recognize the power of the internet and invest heavily in digital marketing to increase online engagement with both current and prospective clients. However, with so many choices online, it can be difficult for companies to reach their target audience and make a significant impact by simply having a website or social media account.
The question that many businesses face is what else they can do to reach their target audience?
The key to reaching the modern consumer
Explainer videos are quickly becoming one of the most popular internet marketing tools available today. These videos often consist of a short animated feature that helps to showcase what a brand, product or service is all about.
These videos are a great tool for businesses today for various reasons.
- They will help increase your brand’s visibility in relevant searches
The internet plays a major role in the decisions consumers make today. A study by Forrester revealed that over 71% of consumers turned to online search engines to initiate their consumer journey. A further 74% admitted that the information they acquired from search engine results pages played a major role in the decisions they made in purchasing products or services.
If your brand isn’t visible to search engines and ranked well on search results pages, you’re losing out on a large slice of the market. One of the easiest ways to improve your ranking on relevant searches is by embedding a video on your website.
- They are memorable
Many consumers start out by searching for information on how to solve their problem. Some sift through a lot of information before they make their final decision. Others may even make their decision several days, weeks or even months after initiating the process. If you want to close the deal, you should ensure that your brand remains at the forefront of the mind of the prospective client.
Explainer videos target more senses, i.e. the auditory and visual senses. With the help of an expert corporate video production Toronto team, you can create videos that are engaging and are therefore retained for the long term in the prospective client’s memory. You’ll be the first brand the consumer turns to when they need the products or services you offer.
- They will help to increase brand awareness
An explainer video is designed to present information to viewers in a way that is easy to understand. Working with a 2D or 3D animation Toronto studio will help you distill complex ideas in a viewer-friendly way. Viewers will walk away from the video with a better idea of what your brand is all about and how your products or services will help solve their problem. This is the best way to create brand awareness.
Another way that these productions can help to increase awareness of your brand is through shares on social media. 76% of internet users say that they are more likely to share videos from companies if they think they are entertaining. This is an effective way to increase your reach.
- They’ll help to get the message across faster
People today don’t like to read as much as they did in the past. This is according to a study by the National Endowment for the Arts in America. There are many factors that influence this including lack of time, difficulty comprehending literature as well as fatigue. The same study revealed that multimedia streaming is on the increase.
Consumers are looking for the quickest and most effective way to get the information they need. A video production Toronto company will help you present information in an engaging way to ensure it gets across to your target audience.
- They’ll help you boost conversion rates
Videos will not only help to get your brand in your target audience’s field of view, but will also help to convince them to make a purchase or take other actions you’d like them to.
When you invest in the services of a motion graphics Toronto service, you’ll get a higher ROI than with any other digital marketing tool. Over 52% of businesses admit that video offers them the highest ROI.
Many businesses are hesitant working with a professional videographer Toronto businesses trust because of the costs of production. However, when you consider the ROI that this digital marketing tool comes with, you can safely assume that you’ll get the money you invested back in a matter of months.
- They’re appealing to mobile users
Mobile devices have conquered the market. If you want to make any impact, you’ll need to be able to reach mobile users.
Videos are tailored for the mobile user. This type of content is easy to consume on the smaller screen. It is no wonder more than half of video content available online is consumed on mobile devices.
Billions of consumers today rely on their mobile devices to access the internet. If you are not reaching the mobile user, you are losing out on a large chunk of the market.
An explainer video is one of the most effective ways to reach your target audience in this day and age. It will help you increase brand awareness as well as conversion rates. Working with a video production Toronto company will help to ensure you provide your audience with engaging content.
If you’re looking for a corporate video production Toronto company that you can trust, get in touch with us. Whether you want help with video production or you are simply looking for tips to make explainer videos, we’re be happy to help. Contact us today to find out more.