Through the years we have been involved in video production at VCM the power and scope of marketing videos has grown exponentially. At VCM we believe there are twelve core video marketing formats and we have lots of experience in making all of them:
- Explainers Videos or Tutorials
- Launch Videos
- Company Culture Videos
This is obviously a vast and somewhat confusing list so it can be difficult to understand where to begin and to work out what type of video you need. In some cases some types of video will work for you and in other instances they will not. In some instances it is highly advisable to hire professionals to make your videos and in other cases you may be able to create the video in-house.
A Toronto based company called Fring who had a developed a new group communication app for smart phones contacted us recently wanting to create a video for their new product but they were unsure what type of video to make. After looking at the product and analysing the market we decided that a catchy launch video specifically shot for the internet would produce the best results. We wanted to highlight the apps unique selling point- free, fun group chat. In consultation with the guys at Fring we all agreed that a catchy music video would work well.
Once we had agreed on the format and style we set up filming with some of the guys at Fring to show them all involved in diverse activities to show you can use the app anytime, anywhere and doing anything.
In creating a video like this Fring were able to establish and distinguish their brand.The company were great at getting their video out there. They hosted it on their website, used it in email campaigns, posted it on social media, leveraged it in webinars and used it in demonstrations.The video really helped build Fring’s image and highlight the ethos of the brand and product.
Check out the video below and let us know what you think. Perhaps your company could use a Toronto corporate video production. You might need a launch video specifically for the web, or you might need a different type of promotional video. Either way we would be happy to talk over your needs at VCM even if you decide you don’t need to utilise us for your video production needs. Call us and we will help in anyway we can, even if that means you take your production needs else where.