Consumers today have access to a lot of information and options thanks to the internet. In fact, many people turn to the internet when searching for solutions. This presents a great opportunity for businesses to leverage the digital landscape to increase their brand awareness and enhance their sales, marketing and communications through the power of video. The internet offers the perfect platform to meet prospective clients and show them content that will make an impact.
A recent report by CISCO shows that video will be responsible for more than 82% of online consumer traffic by 2022. Many businesses understand the importance of video for marketing and are implementing it in their strategies. However, while video-based campaigns maybe your company’s top priority, we often come across companies that are still not realizing the full power of video. These companies aren’t getting the results they hoped for from their marketing campaigns because they have yet to implement one of the most effective types of videos: the explainer video.
Why explainer videos are so effective
An explainer video is a short and informative animated production. These productions provide companies the opportunity to tell their story, show how a process works or demonstrate to viewers why the company’s solution is the best option for them, in the shortest time possible. These types of videos use motion graphics, 2D animation and even 3D animation to bring the video to life.
There are many reasons why these short animated videos are so effective.
- Improved retention
Images (in this case videos) are processed by the brain 60,000 times faster than text. A 60-second video is therefore worth several million words in text. With peoples decreasing attention spans, short explainer videos are the way to go to engage, entertain and educate your audience. Therefore, it is not surprising that most people prefer to watch videos over reading text.
An animated explainer video Toronto production company can help you leverage this by not only providing engaging images but also including text to increase retention. Kinetic typography animations can be combined with motion graphics to make a video exciting and informative. A product or process explainer video is one of the most effective ways to get your message into your audience’s mind and make a memorable impression.
- Boost SEO
The main goal of digital marketing is to improve brand visibility. Many consumers spend a lot of time on search engines when looking for solutions. Improving your rankings on search engines such as Google is top priority.
Search engines favor web pages that include video content. A study by Forrester Research showed that pages with video content are 50 times more likely to appear on the first search results page on Google. Embedding a product or processes explainer animation in your website will help to improve your rankings for relevant search results. This will in turn drive more organic traffic to your website.
- Establish an emotional connection with your audience
Successful marketing today is all about establishing an emotional connection with your audience. It is about building trust and establishing a strong relationship with them. Storytelling is more effective than traditional advertisements when it comes to letting your audience know how your brand will help them.
With the help of an animation studio Toronto businesses trust, you can create animated characters that your audience can relate to and place them in scenarios that are familiar to your target audience. This way, your audience can identify with the characters and see why your brand offers the best solution for their problem.
A process or product explainer animation gives your brand the opportunity to quickly entice your audience with a visually stimulating and easy to grasp video. These types of videos also evoke positive emotions, thus establishing that emotional connection with your audience. Making a sale will be so much easier thereafter.
- Increased conversion rates
Getting people to your website is only part of the equation. You now need to get them to buy your product or service. This is where an explainer video can really help to take your marketing to the next level.
You can increase the conversion rates on your website by embedding a process explainer video in your landing pages. Studies show that people will spend 2.6 times more time on a page that includes a video than one which doesn’t. Reports also show that 64% of consumers are likely to purchase a product or service after watching a video about it.
- Explainer videos offer the highest ROI
Videos in general provide businesses with a high ROI. Using an explainer product video offers the highest ROI of all types of video available. This is mostly because the production cost of animated videos can be much lower than that of live action videos.
Small businesses that have tight budgets can hire a 2D or 3D animation Toronto studio at an affordable price. You can create any effect with a product or process explainer video without having to spend money on specialized equipment, finding and hiring the perfect location, hiring actors or any other related expenses. Cost is no longer a barrier for companies that can’t afford to allocate large budgets to marketing.
The final word
Hopefully, you’re beginning to see the importance of product explainer animation videos. With the help of a professional explainer animation video Torontoproduction service, you can take your company’s marketing strategy to the next level. VCM Interactive is a trusted explainer video production Toronto studio with over 30-years of experience working with businesses across Canada. You can rely on us to create compelling and engaging content. Get in touch with us to learn more.