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Hiring a video production company or a professional videographer is one of the most innovative strategies you can use to build your business reach. Toronto is one of the most popular investment destinations and for many good reasons. Whether you are investing in real estate or any other sector, you can leverage the strong economy here and a population that is willing to spend. There are also millions of tourists streaming here every year.

Video Production: Increase Your Business Reach, Opt for Video Marketing

Well, this also comes with a challenge as every firm wants a piece of the pie. With a highly competitive market businesses need to be smart with their marketing strategies. You have to think outside the box in order to build your business reach and today, there is no better way to do this than with video marketing.

At Visual Communications & Marketing, we’ve been producing video content for over 30-years for all types of business marketing initiatives, whether it’s for internal or external marketing, sales or communications.  Every video we create is unique and accurately represents the brand we are promoting as well as speaks to the audience it is focused towards.

The Power of a Visual Content and the Future

To appreciate the power of video content in modern marketing, consider that 80% of all internet traffic by 2019 will be video. It gets better; adding a visual on your emails boosts conversion by 200-300%. If you add a similar ad on your landing page, conversion rates go up by 80%. A similar report by Aberdeen shows that brands that use this marketing technique grow their year-over-year revenue (Y.o.Y) 49% faster than those that don’t.

Looking at these numbers, it is obvious this is one of the most powerful marketing tools you can deploy today. With a professional videographer working on your team, you have an edge over the competition and you are better placed to leverage the opportunities in the city.

Using Video for Larger Reach

One of the toughest aspects in internet marketing is establishing your brand and nurturing its growth. Of course, anyone can start an online business but beyond that, it calls for creative thinking especially in such a competitive business environment. Hiring a videographer allows you to reach a broader target market. This is because video is the most popular form of online content. Online video also provides marketers with a lot of metrics to work from, which strengthens their insights and understanding of different demographics and audiences they may be marketing to.

92% of viewers using mobile devices share the visuals with others. The ease in sharing video content makes this one of the most versatile tools you can deploy in the contemporary business environment. With more people now online, it has never been easier to achieve your marketing goals if you provide helpful, informative and entertaining content. The advent of social media has also seen the popularity of video shoot up. In fact, this type of content is what keeps social media alive.

If you want to grow your company’s reach in Toronto and Mississauga, you have to produce high quality visuals. At VCM Interactive, we have invested in the best team of videographers and the latest technology to guarantee great story telling and production value so your business can tap into the popularity of this marketing tool.

If you are still struggling to penetrate your target market, it is time to rethink your strategy. Through video, you have easy access to some of the largest online platforms including Vimeo, YouTube and Daily Motion among others. It is a cost-effective technique that can be used to achieve a broad range of objectives.

Visit our website at  to see the variety of video production services we offer.  We are happy to arrange a free consultation so we can understand your video marketing needs and objectives.