It may sound weird to say that, it is important to have a YouTube channel for your company, yet it is! When we hear YouTube, we obviously think about videos, whether music, news or some funny clips; but not the corporate ones. But what almost nobody realizes is that, this social network has become a broadcasting milestone, reaching billions of people and offering quality advertising options for all kinds of brands. Times have changed and we understand that some companies may feel skeptical when it comes to starting their own channel, but with proper guidance, this can prove to be as an exceptionally effective tool for your business.
YouTube for building up your brand
There are many advantages of having a channel for your company, which you will soon find out once you start using this tool as part of your marketing strategy. Here we are presenting some of them.
Audiovisual media is becoming a key element of brand marketing. Using this social network you can easily show the features of your product or service, introduce new products, present promotions, and much more. Broadcasting video of your brand is a great way to reach your audience and attract clients as well.
Uploading video is also a great way to position your brand on the web. If your audio-visual is able to attract traffic to your channel, your site will rank among the top results, when web searches are performed. This means better SEO for your brand! The most used search engine, Google has a tab for searching video content directly.
When it comes to audience, there is enormous potential. As of May 2015, 96% of the Canadian population from 18 to 25 years uses this network regularly. And 80% of the population between 35 and 50 years old also visits the site quite regularly. Not many other marketing avenues boast such an impressive range of demographic users. This means millions of people are right there, logged on, can watch your video, and thus can be exposed to your brand too.
Did we forget to cover revenues generated by this platform? Oh, how can we forget about that! This is also a great factor to consider. This year advertising on YouTube has generated a net revenue of almost 3 billion dollars for U.S. based companies, who have been using this tool. Needless to say, that is a huge amount, and it is only expected to grow in the upcoming years. Your company can be part of those revenues too by creating your own channel on YouTube.
Video Production Toronto- The right content for the right place
Setting up your company’s YouTube channel is an important step, but the key element for a successful campaign is to have the right content to share. That’s when a professional audio-visual production comes in play. You need videos that are professional, accurate, interesting and that can grab the attention of your target audience.
If you are in Toronto, in the vicinity, or even elsewhere, you can find some of the best companies providing integral video production services that will help you produce the content you need so that your YouTube channel becomes a successful one.
There are many benefits of YouTube channels, and you can use this social platform as an element in your marketing strategy. This will help you to position your brand and bring a better experience to your client.
Are you unable to decide whether a YouTube channel will be beneficial for your firm or not? Just call VCM Interactive, and we will guide you to find out if it will work for your business or not.