Have you begun to experience the many benefits that video has to offer your business?
We’re well into the year and you may be thinking that it’s too late to change your marketing strategy. It’s true that sticking to a plan even when it seems difficult can be the road to success. However, sometimes making a few tweaks here and there could be just what you need to set you back on course to achieve your goals.
Consumers today have a preference for visual content. Even if you’ve packed your website or blog with the most engaging text content, it won’t matter much if you can’t get your audience to read it in the first place. If you’ve not included video in your marketing strategy or aren’t paying enough attention to it, you need to rethink your approach.
There are many ways that video can help build your brand in 2019.
- Get your subscriber following on YouTube
With more than 3 million searches per month, YouTube is giving search engines such as Bing, AOL and Yahoo a run for their money. In fact, the site has become the third largest in the world in terms of traffic. Businesses can take advantage of the power of YouTube to increase their reach in the market.
Setting up a channel on YouTube is easy and doesn’t take much time to do. However, you have to make a real impression!This means standing out of the crowd and becoming an influencer. Aside from providing high quality content through the services of a video production Toronto company, you also need to consider getting a custom header as well as unique thumbnails for your videos. You also need to be consistent in your message and production. Keep uploading content to keep your audience interested.
- Remarket your ads
Did you work with a videographer Toronto to produce a compelling video that got a great reception on a certain platform? You may not have to go back to the drawing board to create a new video from scratch. You can instead use the same content or even repurpose it and use it on a different platform.
For example, use a video that was successful on Instagram and repurpose it for use as an ad on Facebook. This will not only save you the costs related to hiring a video production company Toronto every time you need a video made, but it will also save time. You can have a winning ad campaign using the same content.
- Consider using video interviews and webinars
People today want to learn as much as possible. Providing content that adds value is a great way to attract and retain audiences. One of the easiest ways to educate and captivate is through interviews and webinars.
These provide brands with free exposure to audiences they may not have had previous access to. This is especially true if you can get your content on a website, blog or podcast that has greater reach. Many of these popular platforms are always seeking new content for their audiences. You can use these platforms to grow your brand’s reach. It will be a win-win situation.
- Use videos to boost your SEO
If you’re experiencing some difficulty in achieving your goals with SEO, you can increase visits to your site with the help of video content. Pages with video content are considered by search engines to have richer content than those without. Including a video can have positive effects on your site’s SEO ranking.
There are several ways you can increase the SEO power of your video. These include:
- Adding caption or transcriptions to the videos – Ensure that you include relevant keywords. This will give search engine crawlers something to crawl.
- Including metadata for your video file – These include descriptions and titles that search engines can pull and display on relevant search results pages. This information will influence the user’s decision on whether to click through to your content or not. You should also consider customizing the thumbnail that will be displayed. Ensure that it is captivating. Users should be able to determine whether your content will be valuable or not from the thumbnail.
- Making use of a fast video player – Don’t let your users have to wait more than a few milliseconds for the page and video to load. Use a fast video player that will have your audience watching the content as quickly as possible.
In addition to boosting your ranking, adding a video to your landing page will help to keep visitors to your site engaged long enough to convert them into actual leads. People who visit your site are likely to staylonger if they find a video that they can watch. This will reduce your bounce rates. It pays to invest in corporate video production Toronto, even if you will only include this type of content on your site. After all, your brand needs to look good and of good quality.
Whether you’re creating content to upload on Instagram or for training employees, you should provide your audience with high quality videos. Invest in the services of a videographer Toronto businesses trust. Get in touch with us to learn more and to see how we can increase your ROI with the power of video.