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In 2012, the Canada-India Business Council celebrated their 30th year anniversary. The C-IBC is Canada’s link to India and is a long-standing advocate of bilateral trade and investment growth between the two nations. Wanting to produce a corporate brand video highlighting their accomplishments, rich history and bright, exciting future, the council turned to VCM Interactive, a Toronto based, full service video production company to produce the video.

Video Production Strategy for C-IBC

VCM worked closely with the C-IBC team to strategize a video that would best suite the council’s purpose, timeline and budget. The video features interviews and testimonial video from key C-IBC members who all share in telling the council’s story. VCM created a custom motion graphic intro in 3D/2D animation to open up the video and show the evolution of the C-IBC logo. The vibrant history of the council was captured in the corporate video through archival stills that the council had been saving throughout the years.

Cinematic b-roll video footage was captured of downtown Toronto to showcase the C-IBC HQ and the flourishing downtown financial core. Paul Nandrajog, VCM’s Producer states, “I was proud to create a video and work with C-IBC. I have roots in India, so this project meant a lot to me and I wanted to do something special for the council.”
It was reported that the video was well received at the C-IBC Diwali Gala function in the fall of 2012. The video was presented twice at the crowded event, which included members and the council’s prestigious supporting patrons.

Featured C-IBC Speakers:

Don Stewart – In coming Chairman

Rana Sakar – President & CEO

Peter Sutherland – Vice-Chair

Hon. Roy MacLaren – Outgoing Chairman

The C-IBC Initiative:

Canada’s only private sector, member driven, not-for-profit national business association dedicated to the sustained growth of trade, investment and services between corporate Canada and corporate India.

VCM brings unique character and flavour to each and every corporate video production.

C-IBC Gala Video
C-IBC Gala Video