If you are looking for the best way to get your brand noticed in the city, it is the time to talk to a video production company Toronto. This is one of the most popular marketing tools right now with 87% of online marketers relying on it to stay ahead in their industries. Better yet, this is one of the most effective marketing techniques with a recent survey showing adding a visual on a landing page increases conversion by over 80%.
For a busy city like Toronto with 2.7 million residents, the competition is very high and your company needs to think outside the box. Using an innovative marketing tool guarantees your brand will get noticed.
What’s more, with mobile internet usage exceeding desktop internet traffic, it is now possible for your corporate video production to go viral as most of the content being shared on smaller screens is visual. VCM Interactive offers professional production for brands in the city wishing to leverage the importance of this marketing technique.
Well, you have to be creative when launching your corporate video production Toronto. You need to evaluate your audience and understand what they would like to see. More importantly, you need to know the platforms they are most likely to visit in order to get noticed.
Below are some of the best platforms where you must show your content in order to enjoy more visibility and a better ROI:
This goes without saying. YouTube is the most vibrant channel for videos and graphics. Billions of viewers are glued to the screen on this very popular medium. Make sure you create a channel for your brand and make it a priority. YouTube is the second largets search engine after Google and it goes without saying that it boosts your ranking on search engine result pages (SERPs) for targeted keywords.
Vimeo boasts better image quality, which makes it ideal for business marketing. There are different packages to suit different types of businesses. There are no adverts that most viewers abhor and this means you can find a ready audience on this platform. Other features include HD embedding, the option to download different resolutions of your video, free HD upload once a week and easy integration with Facebook, LinkedIn, and StumbleUpon. Hire a reputable and professional video production company Toronto to get quality and results.
- Email Signature
Email still remains one of the most important marketing tools. A recent study shows that video in an email will increase click-through-rate by 200-300%. Be sure to put “video” in your subject heading. You might not have thought about this as an ideal marketing tool but think of these impressive numbers.
- Social Media Networks
Today, social media is where people meet and it is no wonder these networks are now a popular marketing frontier for corporate. From Facebook, Twitter, Instagram, LinkedIn, Pinterest among others, you have a wide variety to choose from based on your business objectives and the demographic you want to get your content in front of.
Other platforms you should try out include Twitter and LinkedIn profiles, Google+ and of course your business blog. With this form of content, you have a versatile tool that can be used to market, launch products; communicate important information internally and outside your company, reputation management and much more.
Promoting your videos online on social media channels, website or trade shows is easy. What one needs to do is just hire a good corporate video production company Toronto. Reach out to VCM Interactive for your next video; here, we can help you to create the best video for your needs and project spend. Request a free quote today.