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Video Content’s Most Overlooked Benefit: Saving Time

ROI of video - save time

Want to save time? Watch the video at the bottom of the page now!

We all know video content is prevailing as the most relevant content today with 80% of all consumer internet traffic being video.  Video is also praised for being more persuasive and engaging than its static counter parts: image and text.  At Visual Communications and Marketing (VCM), we have been creating evergreen content for companies in the form of video production and animation for over 30 years.  This content is proven to boost sales, inbound marketing conversions, compliments brand building, Corporate Relations, recruitment; name a communication initiative and video delivers with big returns.

When video content is done properly and customized to the specific challenges of a business, it does a lot more than just get that job done by consistently supporting your team.  It saves exponential amounts of time for two important groups: your customers and employees.

“Business people spend their money carefully, but it is the most successful business people in the world who are the most careful with how they spend their time.”

So much of our time throughout the day is spent communicating.  Whether meetings, email, over the phone or another platform.  The question we ask at VCM is, ‘How much of this communication is wasteful and repetitive?’ or in other words, how often are you doing the same exact thing over and over again?

Email correspondence that is draining or goes nowhere, keeping the same message consistent between people/departments and platforms, losing a potential lead from a lack of clear communication; Service Representatives, BDR’s, Sales Executives, Marketers, and C-Level executives alike have experienced the frustrating and helpless feeling of doing the same thing over and over again with the same mediocre results.

A video that works for your business can alleviate this pain. Your employees will be grateful for the support and freedom to focus their time on higher order tasks, your customers will be delighted to quickly learn the information they need to know, and the profits will follow.

At VCM we specialize in creating bespoke video solutions that serve as invaluable communication tools for recurring challenges in your business correspondence.  The majority of our completed video projects are ‘active’ meaning our clients use them regularly to overcome communication challenges.  That’s why when the conversation of ROI comes up, it is a challenge to quantify the value year after year after year.

One major point we are happy to explain to our clients is the amount of the time their organization will save with an effective video, that’s why we created this video and scenario to address this grossly overlooked benefit.

Let’s say one employee spends 2 hours a week explaining the same exact thing over the phone, email or in person.

At 50 weeks a year and $25/hour that’s $2500 in wages and 100 hours of explaining the same thing over and over again.

And that’s just a modest example with only one employee over the course of one year.  If it was 6 employees with the same experience it’d be $15,000 in wages each year and 600 hours of explaining the same thing.

If these employees we’re spending an hour a Day instead of 2 hours a week, these numbers jump to $37,500 in wages and 1500 hours a year.  And this happens year after year after year!

How video saves time for a company

Not only can this time and money be better spent Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text.

At VCM we ensure your BUSINESS is using video properly, making sure it drives your key objectives and grows your bottom line.

They work for you 24 hours a day because when a potential customer or client is primed to buy and wants more information, instantly gratifying that need makes it that much easier for them to do business with you.

Do you have a concept, message, process or regularly shared information that could use a clear, consistent and persuasive explanation? Whether its your sales team, marketing, communications, HR or alike supporting them with a customized video production will not only deliver more results but it will save you, your customers, and the team lots of time and the company a lot of money. Video production for business is vital to the growth of any organization especially in how content is consumed these days.

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