Video is expected to be the driving factor behind more than 80% of search traffic in the US alone. That’s great news for videographers. It means that millions of people will be searching for video content in the coming years and the sky is the limit on the opportunities open to you.
However, the fact remains that the internet is flooded with this. We at VCM interactive have been in video production Toronto for over three decades. The big question is, how can you rise above all the noise and get your message out to your target audience?
Stats You Need to Know
If you’re not already posting your videos on social media, you may want to begin right away. Social media is steadily growing and more people are spending more of their online time on social media than on anything else. In addition, Facebook is one of the most preferred sources of information for many of social media network users. More than 100 million hours of video are viewed daily by Facebook users.
The potential of social media marketing is clearly unlimited.
How Videographers can get you the right kind of attention?
Despite the large volume of video content already on social media networks and the growth in the industry, many Toronto based Videographers complain that they aren’t getting the type of attention they want or need. This is even despite their best efforts of producing high quality videos.
If you want to be successful at social media marketing, you need to remember one thing: it’s not all about the quality of the images but also the content of the video. With this in mind, you can apply some of the following tips to support hiring a professional videographer and attaining increased success:
- Make them laugh
It doesn’t matter what you’re trying to sell. Using humor is the best way to get attention and close a sale. Look at what you’re selling and try to find unique comparisons to everyday things that your target audience can relate to. You may be better off hiring a writer who can come up with an interesting story about your product, service or business that will capture your target audience’s attention.
- Make them concerned
Brining awareness to a concerning issue is a great motivator. If you use it right, you can get your target audience to pay attention and take action. Highlight discussions such as politics or other hot topics to draw out the merits of your products or services. You however need to be very careful with these types of videos. They should help you draw the type of attention you want.
- Rouse curiosity
Curiosity is your best friend when it comes to social media video marketing. Draw in your target audience by creating suspense, suggesting controversy or creating tension. Keep your audience guessing and show them how your product or service is the solution to the questions asked.
A professional video production company will help you get your message to your target audience.
At VCM we specialize in video production for digital platforms like social media, websites and landing pages. We are passionate about producing effective and engaging content for businesses, whether it be visual marketing, sales tools or communications initiatives that a company needs to convey through the corporate video production. Get in touch with us today to learn more.