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Toronto videographer - lensesThis blog is part four of a series that gives you a useful guide on how to become a Toronto Videographer. So far video cameras and microphones were covered in part 1 of the series. Camera equipment like tripods and lighting was covered in part 2; sliders, shoulder mounts as well as follow-focus was covered in part 3. In part 4 we will go over different kind of lenses you can use to capture stunning images and increase the production quality of your video. After all, good optics can make all the difference in making your video look professional with a cinematic look.

A great way to promote and create awareness about your business is by using corporate video production. We understand that many businesses ask themselves if they should produce the their videos in-house or do they hire a professional video production company. A professional corporate video production company is the way to go if you want the expertise of a Toronto Videographer dedicated to your project.  If you don’t have the budget to hire a professional corporate video production company, then you can use one of your in-house staff who is experienced with video. When making this decision be sure that they can execute the video you want to produce because it needs to reflect your brand in a positive way. If you decide to produce the video in-house then these tips will be useful so you know what kind of equipment to use to make a quality looking video.

Toronto Videographer – Lenses


There’s a few great companies that craft beautiful lenses for video, cinema and photography. For videography we recommend Canon, Zeiss and Sigma glass because they have great optics at good value for your dollar. Cook lenses or Master Primes are a great choice for higher-end cinematic use. Overall, the faster the lens the better, which means a low f-stop like f/1.4.

Zoom Lenses: Zoom lenses allow you to vary the focal length from a wide shot to close-up shot. Zoom lenses come in various Zoom and Telephoto focal lengths. I personally love the 18-35mm Sigma lens as well as the 70-200mm Canon Telephoto lens.

Prime Lenses: are fixed focal length lenses. Prime lenses provide superior optics and clarity because there is less glass for light to go through. A 50mm zeiss prime lens is always a great choice. They are usually

Macro Lenses: These type of lenses are suitable for taking shots that are unusually close to your subject. These type of lenses are great for stylistic shots with a very shallow depth of field.

Depending on what you are shooting and your budget decide what lenses will suite your project best. Zoom lenses will do the trick and are a great option. If you have time and money you can go with better optics like Prime lenses. Overall, lenses will allow you to capture better images than the actual camera you are using. A good Toronto videographer will be equipped with Zoom, prime and macro lenses.

Next time I will be writing about lens filters and their uses.  This information will come in handy in protecting your lenses as well as getting more versatility out of them with different lighting situations.  This will be the fifth article in the series of tips for becoming a good videographer. If you would like to learn more contact us at VCM Interactive and we would be happy to answer any of your questions.