In my mind there around 12 main formats for making videos for your business.
- Explainers Videos or Tutorials
- Launch Videos
- Company Culture Videos
For those not immersed in the world of video this list can understandably often be confusing and even daunting, but through a series of posts we hope to explain all the formats to better inform you. Indeed it took us at VCM the best part of an hour to create and agreed upon this list. It may be that you find some of these formats ideal for your business needs, or it may be that you don’t feel your needs fall neatly into any of them. If so we would be happy to discuss your individual situation.
Tutorials or as they sometimes known Explainer Videos: Pretty self explanatory- a video that explains something, usually how your product works. But you should also think about how to go beyond this. For example, my business is making videos. People often come to us and would like a video made and when we give them a quote they can often be shocked at the price. So we made an explainer video to show where the money goes and why.
Another important consideration is that your explainer videos shouldn’t just explicitly be about how to use your product or explain your services. Let’s say your business is you run a team of call our hairdressers (not sure how big this industry is but I think it’s a GREAT idea- I mean imagine the convenience of getting your hair cut at home as you watch the kids or at work where you can keep an eye on things?). Anyway, you run this team and you want to get an online presence using video. Let me tell you, 100%, that the best way would be to create a series of tutorials about basic styling tips, maintenance tips etc etc. If you title it, ‘The Best Way To Straighten Your Hair’, how many times a month do you think people search for this either on Google, or Youtube? In creating these types of videos and producing an integrated strategy by hosting them on your website, social media channels, posting it in relevant forums and emailing it out to your contact list people will watch, like and share your content. Your first reaction might be ‘yeah so what, what’s in it for me?’ Well it builds your brand, creates great PR, elevates you to become a thought leader and, by building in a CTA to your content (which I will talk about in another post), will bring potential customers to your website. When these people come to your website you will have already held their hand part of the way down the sales journey. All of this happens with no effort on your part after you have created and released the video. So you’re working, when you aren’t actually working, and that’s the beauty of video marketing and perhaps one of the key things I want you to take away today.
So do you think a review video might be suitable for your marketing initiatives? Still confused? Like the format but would perhaps rather use a production company closer to your business? No problem! Call us and we will help in anyway we can, even if that means you take your production needs else where.