If you’re reading this, you probably already know the many benefits of video. Many businesses invest in video production Toronto services with the hope of being able to experience these benefits. However, some are sorely disappointed when their numbers don’t match the many video stats circulating the internet. After all, what value does a view have?
The hard truth is that while video is a highly effective marketing tool, there’s a lot of content available on the internet. Over 500 hours-worth of video content is uploaded to YouTube every day. Your audience is many choices.
If you want to maximize the reach and engagement of your videos, consider applying the tips below.
- Use a strong title
According to scientists at Carnegie Mellon University, people can be driven to take action by their curiosity. They do so because of the gap between what they know and what they want to know. The desire to fill this gap compels them to action.
You can apply this theory to your videos by providing your audience with something that sparks their curiosity. In the case of videos, this would be the Title of your video. A thought-provoking title can trigger visitors to click on the video to watch it. Your title should stimulate curiosity and get your audience asking questions that can be answered by watching the video.
- Start strong
A study of the video consumption data of Facebook users in 2016 revealed that 45% of users that watched a video through the first three seconds were most likely to watch up to at least 30 seconds of the video.
It’s therefore important for your videographer Toronto service to create content that hooks the audiences’ attention within the first three seconds. This means that the audience must be able to preview the core message of your video within the first three to six seconds. This will generate interest and keep them watching.
- Focus on the visuals
While video is mostly visual, many businesses make the mistake of relying on music and other sound effects to engage their audiences. However, this will only be effective when accompanied by great visuals.
Many online platforms auto play videos on mute. Thus, your audio won’t make an impact unless the viewer is convinced by the visuals that the video is worth watching and therefore turn up the sound.
Another good reason to focus on visuals is that the mind processes visual information much faster than any other type of information. Watching something is therefore the best way to learn. Including visuals such as motion graphics can help to make it easy for the viewer to grasp the concept being explained.
- Tell a story
If you truly want to engage you audience, you will need to establish an emotional connection with them. Telling a story is one of the most effective ways to do this.
Stories are able to evoke emotions in the audience by drawing them into the storyline. The people viewing the video will feel like they have actually experienced the event. For example, when someone describes their experience at the beach, the listener will recreate the scenes and experiences in their mind. They will turn the event into their own idea or experience.
- Make your audience feel good
People choose a favorite brand pretty much the same way that they choose their best friend. They like spending time with their best friend because they make them feel good. In the same way, they like their favorite brand because it makes them feel good.
If you want to create a video that resonates with your viewers, you need to ensure that it kindles warm feelings in them. Your video could evoke feelings of hope, happiness, excitement and other positive emotions. Further, showing how your product or service makes the viewers life easier has proven to be very effective in relating and engaging to audiences.
- Build trust
Many viewers don’t take the time to watch videos from brands they don’t trust. It doesn’t matter how big your brand is. You therefore need to create content that will build trust and brand integrity.
Using consumer-generated content is one way of doing this. This may include independent product reviews. Consumers are more likely to trust other consumers. Client/customer testimonial videos are also very effective in building trust.
You may also consider collaborating with influencers and leaders in the industry that consumers trust. This will help increase your credibility in the eyes of the consumers.
Conclusion
Creating engaging content is about much more than providing your audience with a video with high quality sound and graphics. It’s important to understand the psychology of your audience in order to create content that resonates with them. Hiring a skilled and experienced videographer Toronto companies trust for quality is your first step to creating effective and engaging videos. Get in touch with us today to get started.
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