The digital revolution has provided businesses with many different ways to reach their audiences. Video production in particular has taken digital marketing to a whole new level. We came across these figures and couldn’t help but get excited about the future:
- More than 50% of internet users search for videos that are related to the service or product they are interested in before they visit a store where they can purchase the product (Google)
- Film will account for 75% of mobile traffic by 2020 (CISCO)
- Brands that used visual content i.e. photos and videos saw an increase in engagement by 65% (Simply Measured)
- Shoppers on mobile or tablet are 3 times more likely to view clips than desktop or laptop users (NPD)
These and many more figures show just how powerful the use of visual clips can be for your brand. You simply have to ensure that it is done right.
Sales Cycle Challenges and How Video Production can help overcome them
There are many challenges that brands face when it comes to the sales cycle. These include:
- Building relationships
The first step in the sales cycle consists of building a relationship. It can be challenging building strong relationships with your target audience to ensure that you’re in front of the consumer as often as possible.
- Establishing trust
It can be difficult for brands to find a personalized way to reach out to their target audience. Today’s consumer is well informed. If you want to build trust, you must reach them in a personalized way.
- Demonstrating value
Consumers today have various options when it comes to accessing products and services they need. If you want to rise above the noise, you must demonstrate value and show why you should be considered above the other brands.
- Appealing to different stakeholders
There are different stakeholders involved in influencing buying decisions. Brands must find ways to reach out to the right stakeholders with the right message and ensure that they deliver the right message to their target audience.
Corporate video production can help you overcome these challenges. At VCM Interactive, we recommend the use of different types of videos for different situations. These include:
- Custom screen captures
Consumers today appreciate content that meets their specific needs or answers their specific questions. Personalized content such as custom screen captures will allow you to appeal to different personas while remaining relevant.
- Personalized audiovisual content
This gives your brand a human touch. It also gives you the opportunity to reach out to your customers where they are. These clips consist of quick and easy messages that can be sent out via email to customers. This is a great way to remain at the forefront of your customers’ minds.
- Custom sourced videos
Address concerns and questions raised by customers or your target audience with clips that show them solutions in a way they can understand. You’ll be adding value to your customers while building trust. Testimonial videos are a powerful way to give merit to your product and service.
- Off-the-shelf marketing clips
This will show your customers why they should choose your product or service. Professionally produced content can be leveraged at any stage of the sales cycle.
Get in touch with us if you want to learn more about what corporate video production and marketing can do for your brand and how we can help.