There’s no denying videos are popular, especially amongst social media users. Facebook users alone view over 8 billion videos a day. This means that the 500 million Facebook users spend an average of 100 million hours per day viewing videos on the platform.
Consumption of this type of content is spreading rapidly. In fact, Cisco’s predictions on the percentage of internet traffic driven by video being 80% by 2020 will most likely be surpassed. In fact, many social media platforms are making changes to accommodate the increasing demand for video content. Instagram introduced IGTV and Pinterest introduced Autoplay Video Ads for example.
Why Business should invest in video production and video marketing for social media
You may be wondering what all this has to do with your business. Well, if you intend to remain competitive today, a video marketing strategy for social media specifically is a necessity.
- Millennials prefer social video content
Millennials are an important demographic that comprises of over 75 percent of the current global workforce. These 18 to 33 year olds spend more time watching video on their mobile phones than they do watching TV. If you want to reach this audience, you’ll have to go through social video.
- It has a unique ability to connect with viewers
You can choose to respond to an inquiry or user problem using text or make an engaging video that will take a few seconds to relate the message. More people prefer to watch a video on twitter rather than read text.
- The competition is using social media
More than 61 percent of businesses are harnessing the power of video as a marketing tool. If you’re not making use of video production for marketing your content, you are missing out on an opportunity to grow your business. Your competition is most likely harnessing the power of video and growing their audience.
- You’ll get great ROI
If the numbers are anything to go by, there’s no tool as effective at lead generation as video. More than 72 percent of businesses that rely on video marketing have increased conversion rates on their websites.
How to make your videos engaging for social media
It’s clear that video marketing is the best way to capture your target audience’s attention. However, businesses must be careful to create engaging social media video content in order to capture their audience’s attention. The following video marketing tips ought to help boost your video marketing strategy.
- Focus on telling a story, not making a sale
Everyone loves a good story. People are more likely to connect emotionally to a story than they are to a hard selling. They are more likely to take action after watching a story that sparks emotion in them. If you want to connect with your audience, you’ll have to learn how to tug at their heart strings. Introduce your audience to characters that they can connect to and introduce conflict that grabs attention. Provide a resolution that the audience can understand.
- Approach each platform with a different strategy
People use different social media platforms for different purposes. For example, a person will visit their Facebook account to stay connected with their friends and family. The same person would visit Twitter to stay up to date with the latest news. They would visit YouTube to learn. It is important to understand this when implementing your strategy.
The content you post on different social media platforms should be relevant. A videographer Toronto can help ensure this by gathering data on the customer’s journey. This will help to shape a relevant experience for your target audience.
- Keep it short
Social media was designed to provide instant gratification. Users on these platforms aren’t interested in long and drawn out content. They prefer content that they can consume quickly. They want to get the information they need as quickly as possible. This is because more than 80 percent of content on social media is consumed via mobile phone where many distractions exist.
It’s important to keep your videos short. The optimum length differs for different social media platforms e.g. 1 minute for Facebook, 45 seconds for twitter and 2 minutes for a YouTube video.
- Limit your production to one goal
Many people make the mistake of including many goals in a single video. However, any good videographer Mississauga professional will tell you that limiting your goals to only one is essential for increased engagement.
The primary goal of engaging a video production Toronto company is to get your audience to take action. Focusing on a single action for the video will ensure that the audience is clear about the action you want them to take.
- Focus on visuals
85 perfect of viewers on Facebook watch videos on the platform without sound. This means that you will depend a great deal on the visuals of your video rather than the sound. You should therefore ensure that your message comes through even without sound.
A professional videographer Toronto can help you with the concept of visual storytelling. They can help you create content that is visually compelling.
You may also want to consider adding text to the video. This will help to communicate what can’t be communicated through actions alone. This text may be in the form of subtitles or graphics.
- Hire the right video production company
Ensure you choose the right profession videographer Mississauga company to help you achieve your goals. Take a look at what they’ve done in the past and ensure that it lines up with your vision for your marketing strategy. They should be creative and able to provide high quality work that is engaging.
Take the time to compare company portfolios. Approach the company that stands out to you and request a proposal for the project you have in mind.
Video is the best way to grow your audience and increase your influence on social media. With the right video production company behind you, you will see great returns on your investment. Get in touch with us now to find out more.