There’s no denying the benefits of video, which has become the most powerful type of content available today. As more consumers demand for more engaging content, companies are responding by incorporating videos in their content marketing strategies to gain the many video marketing benefits.
If you still aren’t familiar with just how important this type of content has become, consider the following statistics:
- It was predicted that video would account for 80 percent of consumer traffic on the internet by 2019. However, with social media platforms and search engines taking a preference for this content, this figure will be easily surpassed.
- Social media videos are shared 1200 percent more than texts or images posted on these platforms. Video marketing on social media will get you a larger audience.
- Close to 90 percent of online marketers now use video content
- Video consumption by mobile users is increasing by 100 percent
If you’re not taking advantage of the benefits of video, you’re missing out on great opportunities to grow your reach and business bottom line.
Top Tips for Amazing Videos
The content of your videos is entirely up to you. However, if you truly want to leverage video content benefits, you will need to provide engaging content that will get the right people to sit down and take note.
The following are some steps that you can take to achieve just that:
- Begin with your ‘why’ in mind
Great content is about much more than amazing graphics and the right camera angles. It’s the result of careful planning. Even the simplest films can be very effective if they are well thought out.
Begin by determining why you want to create a video. Are you interested in increasing brand awareness? Would you like to educate your audience? Do you want to introduce a new product to the market? Is there a pain point that you want to address?
Answering these questions will help you determine important factors such as your target audience, how to approach the production as well as the outcomes you hope to achieve.
- Tell a story
Look at the type of content currently available all over the internet. Aside from quality, there’s something else that engaging videos have in common. They all tell a story!
Many companies make the mistake of focusing on marketing their products and services and forget to focus on the message and the value they can offer their viewer. Viewers aren’t likely to watch or even remember videos that are focused on making sales.
On the other hand, viewers are likely to remember brands they have formed an emotional connection with. Stories can help evoke emotions in your audience. They can, therefore, help you establish that emotional connection with them. If you want to create engaging content, focus on telling a story rather than selling your products or services.
- Ensure consistent quality
Have you ever tried to watch a video with poor sound quality or blurred images here and there? It can be downright frustrating. You probably would avoid watching content by that brand in the future.
This isn’t something that a business wants to hear, but it happens. If you want to avoid this, ensure that you consistently provide your target audience with high-quality content. This is where investing in the services of a professional and experienced video production company comes in.
A video marketing company will not only have the expertise, but also the right equipment to ensure better quality productions. The investment in these services is worth it especially with the guarantee of high returns from a high-quality engaging video. You will be able to create long-term relationships with your audience with the right content.
- The first three seconds count the most
People’s attention spans are lower than ever. The average internet user has an attention span of 8 seconds. This means that you only have a few seconds to capture their attention and encourage them to watch the rest of your video.
The first three seconds of your video are therefore, the most important. You need to whet the audience’s appetite for what lies ahead. This means starting your video with engaging visuals. Incorporating engaging titles and descriptions will also get people watching.
It’s also important to keep your videos short. Anywhere between 15 to 90-seconds is ideal. This means sticking to what is relevant and getting rid of anything that doesn’t adds value to your piece.
- Use a video series
If you have a lot to say, you may not be able to pack it all into a single video especially since shorter content is more effective than longer pieces. If you’re worried that you won’t get all you need to say into a single video, you should consider creating a series of pieces.
Dividing your content into a series will create anticipation in your audience. It allows you to share valuable information without overwhelming your audience and keep them coming back for more. Be sure to create anticipation by highlighting some of the points that viewers can see in the next video. Release the videos at regular intervals so that viewers can anticipate the next release. This will increase engagement rates significantly.
- Stay relevant
Incorporating stylistic elements such as humor can help to keep viewers entertained and engaged. They will want to see more. However, don’t compromise your message in favor of entertainment. You will otherwise miss out on all the video marketing benefits that you had hoped for when you first invested in video production.
Always ensure that your piece is relevant. Your message should be clear no matter what.
There are many benefits of video content. However, these can only be fully realized by providing engaging content to your viewers. Creating amazing video content takes thoughtful planning and a lot of hard work. However, combining the elements outlined above can help you create a video that is not only engaging, but that will also encourage your target audience to take action.