Companies across the world are warming up to the idea of including corporate video production as a part of their marketing strategies. Recent studies have found that when a person sees a video about a product on sale, the chances of him/her buying it increases by 85%. This is applicable to both products and services from different sectors of the industry.
Corporate video production requires a huge amount of efforts, planning, time and resources. It is always advisable to choose a corporate video production company to give you the best shot at a successful video campaign.
Here are some dos and don’ts of corporate video production:
- Find out what are your expectations from the job
Before you begin searching for what a corporate video production Toronto offers, it is essential to get an idea of how you want your job to end up. No one knows your business better than yourself. Hence you know best about the things which make your company attractive and relevant for its customers. Working to get the best rough idea in your head goes a long way in helping whichever corporate video production company you choose.
- Keep the videos short and engaging
You need to account for your viewer’s attention span. Based on statistical studies, a video with a duration of 90 seconds has an average audience retention of 53%, but this number drops to 10% for a 30-minute video. This shows how having a short video with a powerful message keeps the audience engaged and makes them want to watch your video until the very last second. Short videos also tend to have a more significant impact on the viewer’s minds and this impact is retained for long periods.
The ideal duration for a digital video is somewhere between 1 to five minutes. This helps ensure that you can deliver your message before the audiences lose interest. Also, it makes sure that your video neither feels too short nor too long for the viewers.
- Focus on winning your audience’s mind
The most important thing that a business seeks from a corporate video production Toronto company is to help build a strong connection with the audiences. This can be an emotional connection through the content and story of the video, or through creating a lasting impression in the viewer’s minds regarding your products or services.
It’s nothing new that how a customer feels about a product or service has a big role in deciding what they buy, rather than the quality it has. With the help of corporate video production, you can make your audience feel how your products or services make a meaningful impact on their lives and hence drive their purchase towards your brand.
- Try to put in too much information
You wish to let your audiences know all about your products and services so that they can make the best purchasing decision and that is the correct path, right? Yes, it is. But it still doesn’t mean that you should do all of it through corporate video production services.
The main aim of a video should be to get the attention of your target audience. and make a connection with your brand. It is to make them curious or interested in what you are offering. If you put in too much information, nothing is retained, and you lose on potential customers.
- Try to look like a salesperson
No one likes a salesperson who is too direct and aggressive. So it is unlikely that your audiences will appreciate the one who comes onto the screens of their smartphones and desktops. This may be needed for a product demo, but even in this case, you should ensure that the video doesn’t sound like a sales pitch.
- Try to do all the work alone
The rise of the hustle-bustle work culture has made every person in the business sector wish to make the best out of available resources by themselves. While this is essentially a good thing, but availing the services of a corporate video production Mississauga company is a better choice. Through this, you don’t just get to save your marketing team from an extra load of work, but you get to rest assured that a team of experts will handle your requirements for the storyboard, production, and editing. After all, a good video production company will take things off your plate, saving you time, energy and money.
These are the things you need to keep in mind when you are looking for services of a corporate video production company. Video marketing has been growing for years as a huge driver for brand growth, and this trend doesn’t look like it is going to slow down for years to come. So why wait? Get the best video services for your business today and experience rapid growth and expansion in your industry!