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The Benefits of Animated Videos for Healthcare Companies

Toronto is emerging as a significant hub for healthcare companies. In addition, Toronto is home to 9 teaching hospitals and the city hosts more than 163 biotech companies. About 50 major multinational pharmaceutical and medical device companies operate out of the Greater Toronto Area (GTA). In fact, the city attracts some of the best talents in health care from all over the world.

There’s a lot of information about advancements, changes, and procedures to be shared. However, communicating this information can be difficult. The reports in the healthcare industry often deal with complex topics. An efficient way to convey information is extremely important. This means communication should be understood easily and is engaging enough to draw attention to the message to be communicated successfully.

That is where hiring an animated explainer video Toronto service can help. A medical explainer video is an invaluable resource for healthcare companies. These videos can be useful for educating audiences, market services, or products as well as communicate other valuable information.

How a medical explainer video can help?

2D and 3D animation Toronto productions are on the rise. More healthcare professionals and organizations realize the benefits of using animation explainer video Toronto services to educate, market, and communicate with their target audiences. Improvements in technology have made it more cost-effective and easier to obtain high-quality content that explains healthcare concepts in a way that is relatable, captivating, and easy to understand.

Medical animation will become even more popular in the coming years as technology continues to advance, and more people seek information through digital platforms. A recent study predicts that by 2024 the global market for this type of content will have hit a value of $514 million.

Healthcare video production is proving valuable in a wide variety of ways. These include:

  1. Making communication with patients more effortless and more effective

A 2014 study by the Kaiser Family Foundation revealed that at least 4 in every 10 patients do not understand basic health insurance terms. Even fewer patients understand the coverage of complex healthcare concepts.

It can be difficult for healthcare professionals with extensive medical backgrounds to explain concepts to patients and stakeholders without similar backgrounds. Patients may not fully understand their condition or a medical procedure they are to undergo. It can significantly hinder the treatment process.

Although an animated feature cannot fully replace person-to-person interaction, it can enhance the ability for the patient to understand. It can save time and even lives. Because a good majority of us (65 percent) are visual learners, presenting the information in a visual format will help to promote understanding and the recall of patients and other stakeholders.

Step-by-step instructional videos are very beneficial for patients so they have a resource that they can always refer to, which is priceless.

You can hire an animation studio Toronto service to demonstrate the development of a condition, show how a medical procedure will be carried out, explain the biomechanics of a drug at the molecular level, deconstruct a device and provide step-by-step instructional videos. Your options are unlimited when it comes to the application of this content.

  • Enhancing the education of healthcare professionals

2D and 3D animations aren’t only useful for educating patients but also for educating healthcare professionals at all levels. This tool can get applied to a broad range of topics in teaching healthcare students. It is especially useful for explaining abstract concepts or those not demonstrated through other means. For example, students can get a visual demonstration of the mechanism of a drug in the body on a molecular level. They can see how the medication affects the body and produces responses. It will help to enhance their understanding of how the drug works.

These videos can also help in training new employees or introducing new products or procedures for healthcare professionals. The productions are a cost-effective way to educate staff as they can be used repeatedly at no extra cost.

  • Effective marketing

Healthcare companies that produce medical devices, drugs, and other healthcare products face unique challenges when marketing their products. One of their biggest challenges is presenting technical information to their audiences in a way that holds their attention. Many of the traditional marketing methods, such as pamphlets, often come across as dry. These companies also face the challenge of marketing products to healthcare professionals who are often too busy. Presentations must, therefore, be brief while conveying the message.

Animation and motion graphic explainer videos can help you convey your message in a succinct and engaging manner. 2D and 3D animated videos will help you overcome many of your marketing challenges.

Get it right the first time

While animated videos are highly effective, not just any video will do. It’s essential to use high-quality content if you want to get great results. You can ensure your production looks professional and will impress your audience by hiring a professional animated explainer video Toronto service like VCM Interactive. We’re a professional and reliable corporate video production Toronto service. We’ll provide you with content that is sure to impress your clients and stakeholders. Contact us today to learn more. 

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We are with you every step of the way during these unprecedented times fighting the COVID-19 pandemic. We continue to provide Video Production services with proper safety measures in place. It’s also a great time to explore our 2D/3D Animation and Motion Graphics services for your business. Contact us for a complimentary consultation and quote today.