In the past few years, videos have revolutionized corporate advertising and communication. Marketing today places a great emphasis on digital media. It is understandable as people rely more on the internet for information.
While there are a wide variety of tools you can use to get your message across to your audience, none is as crucial today as video. If you haven’t invested in the services of a corporate video production Toronto company, you’re missing out on the many video production benefits that your competition is reaping.
Here are the reasons to have a corporate video production strategy for your brand.
- It will increase your reach
Are you searching for a way to reach potential customers? It’s no secret that people spend most of their time online on social media. There’s a good chance that you can connect with your target audience by using social media to market your products or services.
Reaching out to customers on social media is different from advertising on other platforms. Brands need to focus more on engagement rather than in-your-face advertising. It’s about getting more likes and shares.
Video is currently the most effective tool for engaging audiences on social media. Consumption of video by mobile users rises by 100 % every year, and more than 1 billion hours of video are viewed on YouTube each day. A Facebook executive has even predicted that text on the platform will be entirely replaced by video by 2021.
- It’s cost-effective
Investing in the services of a video production company may seem expensive, primarily when you’re operating on a tight budget. However, the many benefits of corporate video production outweighs the costs.
Half of the marketing professionals agree that video provides one of the best returns on investment when compared with other marketing tools. Uploading a video on social media will give you greater reach than you could get with different types of content and for far much less. You have a better chance of increasing conversion rates, as more people are likely to watch and act on the information you provide through video content.
- Google loves video
If your brand’s visibility on Google is weak, you can significantly improve it by investing in the services of a videographer Toronto businesses trust.
Google’s move to acquire YouTube back in 2006 was a visible sign that the search engine giant places prime value on video content. Google has taken it a step further by including video results in search results pages. These results feature high up on the search results page. If you invest in a video, there’s a chance that your video will be featured in the video results and thus increase your brand’s visibility on the search engine.
A video strategy is an easy way to get a top spot on relevant search results pages. Make sure you include a Call-To-Action and a link to your website so that viewers can find their way to you.
- It will encourage customer engagement
Videos aren’t only crucial for the involvement of customers on social media but also company websites. It doesn’t matter how excellent the copy on your website is. Today’s consumer hasn’t got the time or patience to read through volumes of text. Only 20% of visitors that come to any website will browse through the writing on the web page they visit. 80% of visitors will watch videos if included on the page.
If you want to increase engagement and reduce bounce rates on your website, consider investing in the services of a video production company and developing a video strategy that includes posting videos on your website.
- It’ll last for a long time
Any company that spends money on any form of advertising would like it to effective for as long as possible. Unlike other forms of media, videos can provide a brand with an asset for their company that has a long shelf life.
One of the many corporate video production benefits is that videos are useful for different situations. You only need to update them when required. They are an excellent means for creating a lasting impression. Companies are known to invest in the production of videos for release 3 to five years in the future. Others are known to update their videos annually to ensure they remain relevant.
When you invest in a video production strategy, you’re investing in a long term marketing tool for your brand. Video is a great asset for any company.
- It will help you stand out
Brands are continually looking for ways to stand out from the crowd. Videos are a great way to establish your uniqueness in highly competitive markets. You can design the videos to showcase your brand’s story. They are a great way to grab attention and to give your brand a human touch.
Audiences are more likely to trust a brand that they feel an emotional connection with. Be sure to design your content in line with the mood, taste, and needs of your target audience.
If you want to know more about how to design and apply a compelling corporate video marketing strategy, get in touch with us today. VCM Interactive will help you experience the benefits of video production.