With a population of over 6.4 million and over 240 ethnic groups, Toronto is definitely the place to establish a business. However, the competition for customers is tough. If you want to get your business out there, you will need all the help you can get.
Facts about video marketing that no business can ignore
To those of us in the industry, the importance of video marketing in Toronto is quite obvious. However, for many companies struggling to reach their target audience and get their brand out there, video marketing can seem like a luxury they simply can’t afford on a tight budget. If you’re one of these companies, consider the following facts about video marketing, then decide whether you should add it to your marketing arsenal.
- People want more of them
If you’re wondering about what type of content your audience will love, going with films would be a great start. Studies show that 43% of people want to see more of this type of content from marketers.
- There’s a good chance people will get your message
More than half of internet users that see your message are likely to watch it to the end. It is no wonder more companies are turning to this tool to provide information about their products or services.
- They help grow your revenue faster
Videos have been shown to grow revenue 49% faster than other type of content. Using them will help to boost sales and place you several steps ahead of your competitors.
- They have the best ROI
Most marketing professionals worldwide agree that this content has the best ROI. If you’re looking for a way to generate profit, then this would be the best toll to add to your marketing strategy.
- Internet users search for videos related to products or services before making a purchasing decision
About 50% of internet users search for videos on products or services before they visit a store. This helps them better understand what products or services they intend to buy from that store. Posting content that shows how to use or the benefits of your products or services can get those undecided shoppers one step closer to making a purchase.
How Video Marketing will help your business
All these numbers can seem thrilling. In fact, most Toronto businesses that approach us are aware of them. However, they wonder exactly how video marketing Mississauga can help their business. The following are some reasons you should be considering adding videos to your marketing arsenal:
- Videos will increase your conversions
Adding motion pictures to your website, blog or social media pages will help to increase conversions. Modern consumers like to watch videos about products or services before making a purchasing decision. Your video could be the push that a potential customer needed to make that purchase. People are more likely to make a purchase when they can see your product or service in action.
- They are an effective way to engage audiences
The human brain processes visual information much faster and better than text. Since our brains are wired for the consumption of visual information, you are more likely to attract and engage your target audience by providing them with information in a visual form.
A video marketing company can help you do just that. They will help you create content that your target audience will find engaging. This format eliminates the need for additional processing. Your message will therefore be conveyed much faster. After all, it’s much easier to spend hours watching TV than reading about the same topic.
- You can get your message to your audience much faster
There are so many distractions online. It’s hard to stay focused and read a web page detailing the benefits of a product right to the end. In fact, many internet users get bored and move on to other more interesting pages within seconds.
If you want to attract the attention of your target audience and keep it long enough to convey your message, you should invest in video marketing services. They can help you with the production of an explainer video for example. These videos showcase what your product or service can do for your customers within a few seconds. This will increase the chances of your target audience seeing and understanding your message.
- You can include them in almost anything
The internet was certainly built for this type of content. Videos can be included in almost any digital marketing campaign from email newsletters to blogs and social media pages. You can add them to your landing page or simply include links to them. The content can be easily updated or even remixed to suit different personas.
Where to start
Video is much more than a trend. It is here to stay. If you want to have any sort of success in this digital era, it should be the major focus of your promotional campaigns. It doesn’t matter whether it is short clips or full blown productions for your website, it will definitely have a positive impact on your business.
If you’ve decided that you want to invest in video marketing in Toronto, you may be wondering where to begin. If you want to make an impact, you should begin by searching for a professional video marketing company.
There are various such companies offering these services. It’s therefore important to begin with the end in mind. This means determining how you want your brand portrayed and then searching for a service provider you believe can deliver.
Go through the websites of companies you are interested in to see what they can do. Watch samples of what they have done for other clients. Choose a company whose style you like.
If you’re interested in video marketing in Toronto, you should get in touch with us. We’re passionate about helping businesses succeed providing them with imagery that is not only visually stunning but also tells their stories in a unique and engaging way.