81% of businesses are using video for marketing their products or services, and this is up from 63% last year. If you’re not using video to market your brand, your competition probably is. You’re missing out on the opportunity to reach the 6 out of 10 people that would rather watch a video online than television.
Video has become one of the most powerful marketing tools today. Using video can help to increase the traffic to your website by as much as 300%. Including a video on the landing page of your website can boost your conversion rates by as much as 80%.
Some businesses opt to go at it alone to create their videos. They then begin to wonder if the video is a useful marketing tool as the statistics all over the web say. The truth is that not just any video will do. You need to create engaging content that will draw your target audience and keep them watching long enough for your message to be made clear.
The right video will help to enhance your business and achieve it’s marketing, sales and communications goals. With the help of professional videographer Toronto businesses trust, you can create engaging content that will take your marketing efforts to a new level.
Reasons to hire a professional video production company
- You’ll get high-quality videos
There are many amateur videos available online that people love. However, there are many more that are simply a flop. With so much content available online today, you’ll need to offer something extra if you want to get any attention.
A professional corporate video production team will help you produce a high-quality video. The team will help to write engaging scripts. They’ll hire professional actors to give your video a professional look. They have mastered the skills of film production. You will get a professional-level output with the right team. This will enable your message to shine through.
- You can harness their creativity
When you hire a professional video production team, you gain access to a skilled and talented team. This team of creatives will be a great sounding board to bounce ideas off. They live and breathe content creation. They are in the best position to create an engaging story.
With the right team, you can present your audience with unique and engaging content. You can showcase your brand in a way that is exciting and memorable for your audience. It will help to increase views, shares, and conversion rates.
- You gain access to the latest and best equipment
A professional corporate video production team will invest in the latest and best tools in the market for their business. They will also ensure that their team trains in the application of the latest and best technology for high-quality productions.
When you hire a professional team, you can access the best and latest equipment and technology at a fraction of the cost. It will help to add value to your production.
- You’ll get a better return on your investment
Many companies opt to DIY the creation of their videos as they believe paying for professional video production in Toronto would be too expensive. These companies, however, aren’t considering the returns on their investment.
When you invest in a professional production team, you will get a high-quality, engaging video. This type of video will not only reflect positively on your brand but also help to increase brand awareness. If you invest in professional services, you are more likely to get better results compared to an amateur video. Your returns from the video will outweigh the cost of producing the video in the first place.
- You’ll gain access to marketing professionals
Not only will you be hiring a team of creatives to help create engaging content but also a group of marketing professionals that will help you better understand your target audience. This team will know the best way to promote your brand. They will know which platforms to use for marketing your content. Many production companies offer video marketing as part of their product package. They can help with the distribution and promotion of your content. It makes a professional company an excellent ally for your marketing efforts.
- Your message will be clear
With so many companies using the internet to market their products and services, it’s easy to get lost in the noise. It’s also easy for companies to take the idea of presenting unique content to their audiences too far. They instead provide entertaining content and fail to deliver their message.
A professional team will provide balanced content. The team will ensure that it is entertaining and engaging enough to attract your audience while ensuring that your message is clear. These professionals tell stories for a living. They know what matters when producing content for a business, whether it is for your customers or employees.
If you’re looking for a professional team to be your partner on the production of videos for your brand, get in touch with VCM Interactive. We have the skills, tools, and experience to help your business.