If you’re looking for an effective way to market your products or services, you can’t go wrong with creating effective videos for your business. 81% of businesses were using video as a marketing tool by 2018. It was up from 63 percent in the previous year. The figure continues to rise as more people, especially those on mobile, prefer video content to other types of content available online.
Marketing with videos has changed a lot over the years. Blatant marketing of products or services is no longer as effective as it once was. You’ll get better results if you focus your marketing efforts on engagement. One of the most effective ways to do this is by hiring an animated video production company for the production of explainer videos to support your business’ marketing, sales and communications initiatives.
Consumers today are more informed than ever thanks to the Internet. They are always on the quest for information to make an informed choice. Providing informative explainer videos helps to educate potential customers about your products or services and how they can help to solve their problems. These animated videos can help to make complex concepts easily understood. You can get your message across in a matter of seconds. Plus, they can be done in a fun way that will engage your target audience(s).
Finding the right 2D or 3D Animation Toronto Studio
If you’re looking to enhance your marketing efforts with explainer videos, you need the proper 2D or 3D product animation studio. To do this, you must answer some questions. Be sure not to skip this step as it is a critical part of the process if you truly want to enjoy the many benefits of animated videos.
- What is my budget?
There are many different alternatives in the market. However, not all of them will suit your budget. Some companies offer an affordable rate for their services, while others will give you low budget for template videos that are not unique. It is essential to be cautious when you receive a quotation for a low rate. The results may be low quality, feature bad animation, poor sound, or may not be customized to suit you’re your brand and organization’s goals.
It’s crucial to consider the return on investment (ROI) when setting your budget. Compelling content will engage your audience and increase conversions. It’s therefore worth spending more money on a 2D or 3D animation company Toronto businesses trust for quality.
- Does the company’s portfolio feature high-quality content?
Providing your audience with high-quality content should be a top priority. You should, therefore, choose an animated video production company that can deliver high-quality content.
It’s vital to do your research to evaluate the level of quality the company can provide. An excellent place to start is with their portfolio. Many studios include the best works in their collections. If they’re good quality, then the company is worth considering.
- Can the 3D or 2D animation studio tell a story?
The successful production of explainer videos is about much more than only getting all the facts straight. For an explainer video to be compelling, it must be visually engaging and informative. Telling a story is key to grabbing and retaining the attention of audiences.
While analyzing the company’s portfolio, look at how engaging their productions are. Do they grab your attention right from the start? Are they interesting enough to keep you watching for long enough to get the message? Is the message clear? Is the video memorable?
Analyzing this will help you get an idea of how good they are at writing scripts and presenting messages to audiences.
- What do other businesses say about the studio?
Every 3D or 2D animation studio you approach will speak positively about their services and ability to deliver. The only way to know if they are right is by talking to other businesses that have used their service.
Visit their google business page, social networks, review sites, and other third-party platforms where you can get honest feedback from previous clients. Are the reviews positive? If there is any negative feedback, what does it concern? Is there a pattern in the complaints from customers? Has the company done anything to address any concerns raised by clients? Don’t hesitate to contact a business for more information on their experience with the company you’re considering for the project.
- Are they good at communicating?
Excellent communication is critical for a successful production. It also influences your experience working with the studio. It’s essential to ensure that the studio’s interface is clear, consistent, and beneficial. These are all essential for a good working relationship and getting great production results.
Ensure that the company you choose has the skills and ability to set up an open dialogue. They should guide you through the creative and production process, and work with you to set up timelines. They should provide updates as the video is undergoing production and seek feedback for essential matters. They should be receptive of feedback and allow you to participate in different stages of production to ensure your satisfaction with the completed product.
If you genuinely want to experience the many benefits of animated videos for your brand, get in touch with us. We are an experienced animation studio that will provide you with a compelling explainer video to take your brand’s marketing to the next level.