The digital marketing landscape is changing rapidly. Marketing is no longer about the obvious promotional ads, requests for demos or brochures. Marketing is now about providing value to customers. More companies are focusing on actually helping their audiences become more informed, educated and even entertained.
Marketing is now focused on building an audience. The general belief is that if you’re able to do this, great things are likely to happen to your business. If you can engage people, they are likely to trust your brand. This will lead to greater awareness of your brand, which in turn will lead to more sales and loyal customers.
There’s no better way to engage consumers today than through promotional video production. Videos are not only visually pleasing, but also appeal to consumers emotionally. They can also be interactive.
If you’re not convinced, consider the fact that more than 50% of millennials admit to watching multiple videos continuously, and less than 50% of those who do are actually conscious of this.
Quantity vs. Quality
The debate today is not about whether or not video is an effective tool for the promotion of a brand. It is about whether a brand should focus on quality or quantity for an effective marketing strategy.
The argument for quantity is based on the fact that consumers are constantly looking for new content. If you want to remain relevant and ensure that you are always within your target audience’s field of vision, you will need to upload content more frequently. Many brands that have used this strategy have seen great results.
However, the information superhighway is flooded with content and a lot of it isn’t that great. Therefore, if you don’t provide valuable and captivating content, your video will most likely be swallowed up in the sea of bad content. You thus won’t get the kind of effect you were hoping for with your marketing strategy.
This is where quality wins over quantity. Putting up content all over the place in the hope of driving traffic may work for a while. However, if your content does not provide value, your audience will most likely catch on.
However, putting only one high-quality video out there isn’t going to get you the kind of results you need. A balance between quantity and quality is therefore necessary. It is important to focus on quality promotional video production from the onset. Once you and your promotional production Toronto team have discovered how to produce great content, you can begin to scale up production and provide your audience with great content more frequently.
Why quality promotion video production matters
- Poor quality videos equal less engagement
A recent survey by Verizon Digital Media Services of 1000 adults who watch video on the internet showed that people expect quality when they watch videos. According to the survey, the average time viewers spend on videos dropped by 77% if the quality of the video was poor. Over 80% of the respondents said that they expected a quality experience for every video they watched on the internet.
While you may draw in a crowd by posting a video, they are not likely to watch the video to the end if the video is of poor quality. 25% of the respondents in the Verizon Digital Media Service survey said that they left more than 50% of the videos they’d watched in the past month midway because of the poor quality. If a consumer is watching a video and finds that it is of poor quality, they are likely to stop watching. You will therefore not get your message across.
- Good quality gives a good image of your brand
The quality of your video will determine the perception viewers have of your brand. If your video is of poor quality, consumers are likely to develop a negative perception of your products or services. In fact, a good number of them will not even want to engage with your brand as a result. Investing in poor quality promotion production Mississauga can therefore hurt your business.
It doesn’t matter how great or innovative your services or products are; consumers have a wide variety of choices today. It is therefore no longer only about what you’re selling, but how you sell it. Invest in an experienced and reputable promotional production company to ensure quality. A quality video will translate into credibility, trustworthiness and industry authority in the eyes of the consumer.
- Quality will improve the performance of your ad
Investing in promotional production services isn’t cheap. However, if these services put out a high-quality video for you, you can be sure that your return on investment (ROI) will be well worth it in the long run.
A great quality video will help you generate leads. Converting these leads into paying customers will be easier with high-quality image ads. It’s simple; providing high-quality ads will result in better performance for your company.
- High quality videos will get attention
How many times have you stopped to watch a video while checking a friend’s status on Facebook? You’ve probably done this many times, especially when the video grabbed your attention instantly.
High-quality videos are able to produce this kind of effect. They have a magnetic pull that viewers find hard to resist. You won’t have to go around begging people to watch, share or like your videos. They will do it because they like what they see. Your brand will therefore get the attention that you wanted.
- Good quality will leave an impression
Getting a great number of shares and likes is great for expanding your reach. However, it’s even more important to actually reach those viewers who are interested in what you have to offer. A quality video will make an impression on the right customers. This is better than making a mediocre impression on thousands of irrelevant people.
If you’re thinking of using video to promote your brand, begin by investing in a reliable promotional video production service provider in Toronto & Mississauga. Get in touch with us today. Our work will be well worth every penny you spend.