If you’ve decided to create a video for your business, you’ve made a wise decision. If statistics are anything to go by, video is one of the most effective marketing tools available today. It is set to become even more popular in the years to come. The question today is not whether or not to incorporate video, because it has become a necessity, but how to incorporate it for maximum effect.
However, using video doesn’t automatically mean that you’ll be successful. It’s important to create a video that will have an impact on your audience. You should therefore take video production seriously. It will, after all, reflect directly on your business brand.
You should put a lot of thought into determining the message that you will convey. You will also want to work out various details in advance before the actual production. The pre-production phase is therefore vital for cost saving as well as ensuring an effective video.
A lot of time is spent in the pre-production phase, and with good reason. However, many people make the mistake of rushing through to thepost production phase in order to get the video out. All stages of production from pre to post need to be dealt with properly to have a great finished product. The post production phase is where the video is crafted and is brought to life.
Importance of Post Production
Investing in post production services gives you the opportunity to
- Review footage and audio
It is easy to overlook various shots while shooting. The audio may also be lacking. However, many of the errors or oversights of the filming stage can be corrected during the video editing process. This stage gives you the opportunity to slow down and review the footage carefully.
- Create a cohesive video
This phase also gives you the opportunity to create a cohesive story. You get the opportunity to review all your content and put it together in a way that is meaningful. There are times when you will find that the shots you thought were fantastic aren’t that great after all. You may also find that those shots that you thought wouldn’t work are actually really great. You can make decisions about coloring, transitions, visual effects and much more.
- Make creative decisions
Although most creative decisions are made during the pre-production phase, a lot can change during post production. It is in this phase that you can decide on the best way to pace the film. You can also determine which shots work best together and what visual effects can help to enhance the production.
Things to Keep in Mind in Post Production
Professional video editing can drastically enhance your project. Many clients make the mistake of thinking that the post production company will determine the outcome of the editing. While professional post production services will do most of the work, you as a client also have a role to play to ensure success.
The following are things to keep in mind to avoid costly errors.
- Get involved
The editing of a video can be a lengthy process. It can be quite involving and can result in various errors especially where creative decisions must be made. It is therefore important to brainstorm with the post production Toronto team and get everyone concerned involved in the process. Ensure that any ideas are written down and discussed before they are approved. This will ensure that the final product is as you envisioned it to be.
- Be consistent
Is the post production Mississauga team already working based on the guidelines you’ve provided? Now is not the time to change important aspects of the production. Inconsistency can result in total disaster. Ensure that everything is discussed and agreed upon well in advance before the actual editing.
- Review edits
It’s important to review edits as the process continues, as opposed to viewing the final product. This ensures that you can suggest changes. It also ensures the changes can be implemented faster and more easily than when the entire production has been completed.
- Be patient
It’s normal to want to see results as soon as possible. However, doing things the right way and producing high-quality visuals can take time. Don’t put pressure on the team to get the final product done as soon as possible. They may rush through it and not give you their best. Ensure that you get updates often. This will not only keep the team accountable, but also help you understand what is happening.
Pro Video and Post Production on a Budget by Visual Communications & Marketing (VCM Interactive)
Choosing the right post production services on the job is one of the most important decisions you will make. Visual Communications & Marketing (VCM) will provide you with high-quality professional video editingat competitive rates. The post production process will include:
- Ingesting and organizing
This involves taking all the shots and media and combining them to form a single film. The media is organized and the best shots chosen for the film. This step involves reviewing, marking and annotating clips. The visual quality of the shots is considered and the resolution may be changed to suit the final quality required.
This is the step where most editing is done. The raw media from the ingesting step is turned into an edited program. It involves adding titles, effects, as well as sounds and music. Many of the creative ideas you had will be implemented at this stage. This step results in an edited film that will be given to the client for review.
The project is presented to the client for review. This ensures that changes can be made based on specific feedback from the client. In many cases, the review is done continually in order to get frequent feedback from the client.
This is when the final cut is produced. Edits based on the client’s feedback have been made and approved. The production receives final polishing and tweaking.
This involves processing of the finished product into a form that can be handed off to the client. The output may be in the form of an online video, video tape, DVD or Blu-ray depending on the requirements of the client.
It’s important to have the best team possible assisting you with post production. With VCM, you’ll benefit from a wealth of experience and creative talent. Get in touch now to find out more.