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Planning a Corporate Video Production in Toronto & Mississauga

Are you planning to invest in a corporate video production Toronto service? Using corporate video production as part of your marketing strategy can be exciting and even inspiring. However, it can also be overwhelming and sometimes downright scary.

Corporate Video Production

It’s normal to feel out of your depth. Even talented and experienced marketers experience a feeling of trepidation at the thought of implementing a corporate video marketing strategy. This, however, doesn’t have to be the case. With the help of a reliable corporate video production company, you can make significant strides in your industry.

Video production – The Modern Marketing Strategy

Video marketing today is nothing like it was when it was first used by marketers. Today it encompasses many things; ranging from television ads, websites, to tweets and Instagram posts. However, one thing remains true: videos are one of the best ways to promote your brand or business.

Marketers throughout the world have come to recognize the effectiveness of this type of content. Video marketing today can be used for just about anything and everything; from building a rapport with your customers, to promoting your products, services or brand. This medium can also be used to promote testimonials by customers, present how-tos to stakeholders, live stream events, as well as deliver entertaining (and hopefully viral) content.

If the statistics on video are anything to go by, this visual content is a must have for any marketing strategy. If you haven’t developed a video marketing strategy, you should consider the following statistics.

  1. Videos are expected to make up at least 80% of online traffic by 2019. (CISCO) If you expect to make any sort of impact in the future, you have no choice but to include visuals in your arsenal.
  2. More than 60% of B2B marketers said that videos were one of the most effective marketing tactics they adopted in 2016. This number is steadily growing. You don’t want to be left behind.
  3. More than 40% of consumers said that they wanted to see more video content in 2016. This figure continues to increase. You should give your audience what they want if you want to keep them hooked.

Corporate Video Productions – Need and Importance

The question is no longer whether or not you should invest in the services of a corporate video production Mississauga company. It’s a question of how soon you will invest, and which service you should use.

Corporate video production services are a luxury you can’t afford to do without. If you’re still sitting on the fence, consider the benefits that these visuals will have for your company.

  1. Your audience will love it

Smartphones and other advances in information technology have made it possible for people to watch high-quality videos from anywhere and at any time. This was something that people weren’t able to do before. With increased accessibility, people have shown increased preference for video content.

Studies have shown that consumers prefer to watch video rather than read text. The ratio at the time of the study was 4:1 in favor of visuals. Therefore, if you want to grow your audience and keep them, this is the way to go.

  1. Improve your SEO ranking

People love YouTube. It’s not surprising that this is the second largest search engine in the world, and by a large margin. More people are consuming more videos every day.

It’s important to note that YouTube is a Google product. It’s also important to note that Google is the world’s largest search engine. This means that if your video is tagged properly, it will work wonders for your SEO. Your website’s ranking will be greatly improved.

  1. Increase your conversion rate

Videos are very effective for convincing audiences to take action. They are a great way to improve your conversion rate. According to a recent study, 64% of consumers make the decision to purchase a product after watching a video about that particular product.

Planning for video content

Although visual content is so popular, it is only effective when done right. There are billions of hours of videos on the internet. Only a small portion of this goes viral, or at least gets the results that the creators were hoping for.

The thought of your message getting drowned in all the noise can make the production process seem daunting. However, applying the steps below will help not only with your confidence, but also with your results.

  1. Set your objectives

What is your ultimate goal? You can’t achieve your goal if you don’t know what it is. Whether you want to raise awareness about your brand or provide information on new procedures to employees, it’s important to determine what your goal is right from the start.

Objectives should be SMART. Think about the issues that your business is trying to solve, and use this as the basis to define what you want to achieve.

  1. Know your target audience

You can’t create content that will make an impact if you don’t know what will appeal to your audience. In order to create engaging videos, start by doing some research on your target audience. This information will be the basis for all your creative decisions.

Important information to gather about your target audience may include what problems they commonly face, what they connect with, what is trending, demographics and much more.

  1. Determine what your message will be

What action do you want the audience to take after watching the presentation? Keep this in mind when you come up with the core message. Your message could be how your product will help them solve a particular problem or make their life easier for example.

If you have more than one message that you would like to pass on to the audience, it is best to pick the top three or four and base your production on these. This will help you avoid the risk of leaving your audience confused.

  1. Write a Creative brief

This is a document that serves as a guide for the creative and production process. It is the document that you will give the Corporate video production Toronto Company when you engage them so everyone is on the same page about the project.  The Creative brief should outline the Goals/Objectives, Messaging, Target Audience, Tone/Image, Branding guidelines, Deliverables, Budget, Schedule, Competitors & Visual References.

It’s important to engage a reliable corporate video production company. We offer you this and much more. Get in touch with us to find out more.

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