Video marketing continues to be the most effective tool in digital marketing to improve conversions for your business. It accounts for more than 80% of internet traffic. This figure is set to increase in the coming years. However, this doesn’t mean automatic success for any company that produces a video and posts it online. Figures…
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Getting access to information is now easier than ever before. Just about everyone has a smartphone that can connect to the internet at the touch of a button. By the end of 2017, it was reported that mobile internet had grown by over 300 million users compared to the previous year. This figure continues to…
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Thousands of videos are uploaded to the internet on a daily basis. Statistics show that over 500 hours of video are uploaded every minute to YouTube alone. These videos receive billions of views in a day. If you want to get your brand out there, video is the way to do it. While it is…
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As video continues to grow in importance and popularity, companies are seeking ways to create engaging content that will capture their target audience’s attention. In fact, more than 80 percent of marketers believe that video is important and have made it the core of their digital marketing strategy. With more companies investing in video, it…
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We’re in an age where creating a video to market your brand is not an option. There were many predictions made about the influence video will have in the future. However, the future is already here. More than 60% of businesses are using video at the core of the marketing strategy. 80% of these businesses…
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