If you have not yet integrated video production services into your corporate communication strategy, you are missing out. In fast growing cities like Toronto and Mississauga, you need to leverage the latest technologies to stay ahead of the pack. There is so much competition in every industry around here and to stay afloat, you have to keep adapting. Only the most innovative companies are able to survive and one way of doing this is by leveraging quality videos as part of your communication strategy.
The Importance of Video in Corporate Communication
There are many ways of staying in touch with your team and your target audience. The importance of a solid communication strategy either for marketing, sales, promotions, education, entertainment or internal updates cannot be overemphasized. If you are not investing in constant communication with your target audience, you are losing out.
Today, the consumer is informed through online resources like Google and you have to stay visible in order to meet your business objectives. The most successful online companies for instance are highly visible on search engine result pages (SERPs) for their target keywords. This is only done through valuable content like video. If your firm stays for long durations without any mentions on different platforms, you are fighting a losing battle with your competition.
Today, these include eBooks, email newsletters, blogs, social media, and print media to mention a few. However, video stands out both due to its wider reach but also its efficiency. A report by the Content Marketing Institute (CMI) compared tactics used by marketers and communication strategists today and video content emerged at the top with over 60% of respondents saying this is the best tool to use.
However, there’s more, a recent survey published on Forbes highlights the importance of visuals on modern business communication. This form of content will make up 80% of all online traffic by 2019. By adding a visual on your landing page, you will boost conversion by 80%. A similar report by Digital Sherpa says 75% of users visit a company website after watching an informative ad.
Why to invest in Video Production?
If you are still wondering whether it is worthwhile to invest in video production Mississauga, the above numbers give the strongest answer. But there’s still more; a one minute film equals 1.8 million words and this means it is more effective than any other strategy you can find in the market today. This type of content also generates 135% more organic search than a static image. By using a video production company or the staff in your office to create video, you give your brand a more personal touch that you cannot achieve any other way.
Today, it is possible to create interactive productions that boost engagement levels with your target customers. To have this effect, your branded visual content must be done professionally and there is no one better to do this than VCM Interactive. This is the go-to company for high quality productions in the area and with over 30 years in the industry, you are guaranteed topnotch services for your communication purposes.
When done well, video broadens your market reach, increases conversion, helps build authority in your niche and increases brand awareness through more sharing. It is an investment worth making.