Video has gradually emerged as the most effective brand-marketing tool in contemporary business. A report by Forrester Research shows that over 76% of online shoppers find a company more reliable if it features visual content on its site. To appreciate the popularity of this promotional tool, consider a report by Etail Insights showing that YouTube is now the 2nd largest search engine, bigger than Yahoo, Bing and all others combined.
If you are looking for an effective branding tool, it is time to contact a video production company to come up with a compelling product. Other than the irrefutable statistics, there are other practical reasons to use this media for this purpose. Take a look:
- Encourage Sharing
According to eMarketer, over 80% of viewers share the content online and this means your videos can go viral very easily. If you have thumbnails on your social media platforms, you will get more attention as opposed to any text message you have used.
- Enhanced Engagement
Text messages are arduous to read and internet users don’t have the time. When you use visuals to explain your company and promote it, you will have captivated the attention of many users who want quick access to information on the go. If you have a creative call to action, it is easier to generate leads.
- Search Engine Optimization (SEO)
This is the holy grail of online marketing and if your website is not ranking highly, it is time to change tactics by contacting a video production service provider. Visual content gives positive signs to search engines and indeed, it is no secret that Google ranks sites with visuals highly. This form of content also improves conversion and helps you build invaluable inbound links based on the visuals you have on your website.
- Customer Loyalty
The open rate for newsletters and emails containing visual content is over 200% compared to texts only according to Forrester Research. These marketing tools are crucial in building customer loyalty and if this marketing tool helps retain your customers and engage new ones, it is important to embrace it sooner than later.
It is easy to customize your brand using video production as opposed to texts. When you watch promotional content online, it is very easy to identify your firm even before a few seconds of the video plays. It is easy to use your own colour themes, logos and other graphics to connect with your target audience and to increase brand awareness. A tailor-made campaign is great if you want to make a mark in your particular niche.
Brand marketing has been the Achilles heel of most businesses due to the costs involved. However, with emergence of affordable and innovative video production, it is now possible for startups to compete with established firms in their niche by leveraging versatility of their productions.
If you want to enhance your company’s visibility online then talk to an established video production company to create professional videos.