How to Select the Perfect Team to Create Perfect Motion Graphics in Toronto

If you’ve set up a small business in Canada, you’ve made the right move. If figures are anything to go by, the economy is on an upturn and small businesses are one of the major driving forces of Canada. However, competition remains high amongst businesses. There are more than 1.1 million small businesses in the country. Many of them are based in Canada’s most populous city, Toronto.

This shouldn’t phase you out however. It only means you should find even more creative ways to reach that target audience. You need to tap every available avenue to get and stay ahead of the competition.

The rise of Video

Video is taking over the internet. It has rapidly become one of the most influential mediums currently available. Cisco’s Visual Networking Index Forecast for 2016 to 2021 predicted that this type of content would be responsible for more than 80% of online traffic. These predictions may be surpassed considering that web users today spend more than 19 hours on average every month watching videos.

Marketers aren’t being left behind. 72% of content marketers admit that this content was their top priority when planning a marketing campaign. More organizations are taking advantage of the increasing demand for quality content to draw audiences to their brands. If you haven’t jumped onto this powerful marketing tool, you can be sure that your competition has.

Why you should use Motion Graphics

Despite the success of video for many organizations, many more are struggling to create original, effective and compelling material. We’ve seen companies invest tens of thousands of dollars in the production process, and not getting even half of that investment back once the production is launched. This isn’t money that a company can easily spare especially if you’re a small business with a limited budget. You’ll need to ensure that your production promises great returns on your investment right from the start.

This is where motion graphics come in. These are animated graphics that help brands tell a story. They may consist of animated images, kinetic text, or a combination of the two. They can be 3D or 2D. These types of productions help brands take advantage of their customers’ key sense: vision, to help them better understand the information they want to communicate. They are a great solution for explaining a specific technology, process and even how a product works. Eye-catching imagery combined with soul stirring music will not only captivate your audience, but also ensure that your message hits home. A voiceover can also be used to narrate the video.

With motion graphics Toronto, you’ll get:

1. Brand recognition

The power of eye-catching images and compelling music cannot be underestimated. People will remember your brand more easily. Consumers are more likely to recognize your brand when they come across your service or product after watching videos about what you offer.

If you want to appeal to different demographics, you can do so easily. The content can be adjusted to appeal to different groups and therefore ensure that you’re more effective.

2. Real time feedback

Want to know what consumers think about you? You can get more comments and feedback from them by posting videos. This presents a great opportunity for analysis on the reception of your products or services. You can easily improve or update your brand based on the feedback obtained, and stay ahead of the competition by giving your customers exactly what they want.

3. Increased conversion

Most consumers today go online to search for information on products or services before they make a purchasing decision. If you want to make any kind of impact in your industry, you need to ensure that you’re visible in relevant search engine results pages. It is no wonder people are fighting for those top slots on search engine results pages.

The competition is high for these top slots. With so much text available, you have to offer something different to stand out. You are more likely to see top ranking with a well thought-our production. You will receive more mentions and backlinks that will impact your ranking, and make you a champion in the SEO game.

4. Increased engagement

Social networks have a major impact on the decision making process of many consumers today. This is an effective way of increasing your brand’s engagement with your target audience. You are more likely to get more views, shares and comments.

Selecting the perfect Motion Graphics Mississauga Team

If you want to make any sort of impact online, you should ensure that you have a killer animation. Choosing the right team is therefore critical for your success.

Working with a motion graphics company is a great option. It is not only more affordable than hiring an in-house team, but also increases your chances of success. However, choosing the right studio can be an overwhelming task. Applying the approach below can make it easier.

1. Do your own research

One of the most common misconceptions clients have when they approach us is that we have magical powers to produce exactly what they need without any input from them. To be truly effective, you should be able to provide the professionals you hire with some information of what you want i.e. a Creative Brief. Determining what you need will also help you to hire a studio that has experience producing similar content.

What is the competition doing? What type of videos does you target audience respond to? What kind of look do you want for your campaign? What do you want to achieve?

2. Make a list of companies

Make a list of motion graphics Toronto companies that produce work that you like. Narrow down your list to those that are experienced in the type or style of graphics you want. Check reviews on independent sites or social media to see what people say about them.

3. Reach out

You may find more than one service provider in your area that offers quality work. Get in touch with the top three choices on your list, and schedule an appointment to meet with the team. Discuss your needs with them and ask them for a proposal. Ensure that they include information on proposed deadlines, budgets, the number of revisions, as well as other expectations.

4. Make the decision

Which provider offers great value for money? Make the decision by comparing the quality of their work as well as what they propose to do for you, and for how much. Ask how many different people you will be dealing throughout the process. Choose a service provider that understands your goals and the requirements for your project.

A great motion graphics company ought to be an extension of your marketing team. And that’s exactly what Visual Communications & Marketing (VCM) brings to the table. We are all about strategy so we can create a video that works for your company and creates ROI. You can trust us to fit seamlessly into your marketing team. We’ll share your vision and make it a reality. Get in touch with us now to learn more.