Over the last 10 years, video has become the most popular communication tool for businesses. It is applied in marketing, internal communication, promotions, product launches, reputation management and many other areas. It is a versatile tool and according to Forrester Research, a one-minute production is equal to using 1.8 million words. Companies that use this innovative marketing technique enjoy 41% more web traffic from search. If you are looking for a way to rejuvenate your company, it is time to hire a video production company Toronto. However, there is one problem; with thousands of producers to pick from, how do you pick the best?
It is important to understand that the quality of your video can make or ruin your brand, hence the need to pick the best company in the city. Here are some considerations:
- Check the Portfolio
Take time to scour through the firm’s website and look at the quality of work they have accomplished. Ask for samples of previous work and while at it, read testimonials from past clients to gauge the authenticity of the samples.
- Track Record
Your videos are only good if they are able to achieve the set objectives within the assigned budget. Before hiring your video production company Toronto, look at the success of their projects. Ask for case studies and make sure you understand what yardstick the company uses to measure success. If your goal is sales conversion, check their track record in previous projects before committing.
- Compatibility To Your Company Culture
Once you hire a company, it basically becomes an extension of your team. You have to assess whether they have a working culture and philosophy that dovetails to yours. The best producer should be compatible with your team and must bring in objectivity and fresh ideas to push the project forward. Always look for creativity and ideas that can spur your team into more productivity during the project.
Your video has a time schedule, which the team has created after careful research. You have a launch date in mind and hence make sure you confirm with the firm in terms of timelines. Always do a background check about the company’s reliability, especially in terms of delivery within the deadline set and the budget proposed.
Undertaking video production for the first time, or assessing how to do it better, can be an understandably daunting prospect. It involves a commitment of time and money. It is because of this that it is so important to do your research thoroughly. Working with a professional producer whose services match your needs guarantees a production that meets your goals.
At VCM we would encourage you to have a look around our website to make an initial assessment as to whether we might be the right fit for you. We would also advise for you to contact us so we can both measure whether we can provide the right custom production services to fit your unique needs. For quick and quality Video Production, request a quote at 905.361.2977 now.