Video is the most popular type of online content right now. It was responsible for more than 70% of online traffic in 2016. This figure continues to rise as the demand for video content increases. If you want your audience to pay attention, this type of content is the best way to go.
Videos are the easiest way to communicate to your target audience. It’s easier to show someone something rather than tell them about it, whether in writing or audio. Video is engaging and ensures that the message is communicated in the shortest time possible.
Despite all these benefits, pushing this type of content isn’t easy. Many people create content and upload it with the expectation of having millions of views in a short timespan. They are sorely disappointed when this doesn’t happen.
There are millions of videos on any particular topic being uploaded to the internet daily. You’ll have to compete with these videos for your audience’s attention. In addition to this, the concentration span of an online viewer is very short. You therefore have to find ways to captivate their attention and ensure they stay long enough to get your message across.
Tips to make your videos look more professional
One of the best ways to get your audience’s attention is to provide them with a high quality video. The following tips will help you make your video look more professional.
- Hire a professional videographer
The easiest and most obvious way to ensure that your video looks professional is to hire a skilled and experienced videographer Toronto businesses trust for quality. Check to ensure that the video production Toronto team has the right equipment and skills to use it. They should also have experience producing content similar to what you’re aiming for.
- Plan, plan, plan
Having a professional corporate video production Toronto team behind you doesn’t guarantee you high quality results. You’ll need to put in a lot of work, especially in the planning phase of production. Proper planning and strategy will help to ensure better results and reduce the amount of rework required to bring the video up to the standard you want.
Work with the corporate video production Mississauga team to outline your goals, identify your target audience and determine the best approach to evoke emotions in your audience for a desirable outcome. Planning will also involve the nitty-gritty of the pre-production phase including setting a budget, choosing locations, finalizing your storyboard and much more.
- Pay attention to the lighting
Lighting should be one of your top priorities in making your video. While it is best to go with natural lighting, this may not be adequate. You should therefore take the time to use properly placed production lighting for a professional looking video.
If you’re shooting in natural sunlight, try to do so in the morning or evening. The lighting can be harsh when the sun is directly overhead in the afternoon. If you’re filming indoors, try to experiment with different lighting and positions to achieve a desired effect.
- Quality audio is key
Crisp audio should be another one of your top priorities in video production. You can’t rely on your camera’s built-in mic to achieve this. The most reliable means to capture professional quality audio is with professional mics and an external audio recorder. Wireless mics can be placed on the person’s body or a boom mic held above them.
It is important to test the sound before you begin recording to make sure that you get the right effect. You can request the video production company for a pre-production sound test.
- Go for a clean background
The background of the production sets the tone for the video. It is therefore important to go with a background that is clean and does not distract the audience from the story you present them with.
The best way to achieve that professional look is by going with a solid background. This can be something as simple as seamless paper or a large plain colored wall. A solid background is ideal to make the subject stand out.
If you’re shooting in a real-life environment, do your best to minimize distractions. Get rid of anything that doesn’t contribute to the image or message you want to bring across.
If you go for a colored or printed background, go for colors that flatter the foreground and the subject of the production. The background should complement the subject, not swallow them.
Achieving a professional video is possible with the help of a professional video production Toronto company. Get in touch with us to find out how we can help.