We’re in an age where creating a video to market your brand is not an option. There were many predictions made about the influence video will have in the future. However, the future is already here. More than 60% of businesses are using video at the core of the marketing strategy. 80% of these businesses are seeing improved ROI with video.
Undoubtedly, video is the new king of the digital landscape. However, effective corporate video production goes far beyond simply providing an audience with content for the sake of it. It’s true that audiences are demanding more video. And they are getting even more than they can consume. Over 400 hours of video are uploaded to YouTube every minute of every day.
If you want to reach your target audience and hold their attention long enough to convey your message, you’ll have to offer value. It’s important for brands to remember that their videos communicate what they are all about. They can help them showcase why your product or service is unique and why customers should choose it over the competition.
How corporates can use videos
Before diving into how to make a good impression with a corporate video, it’s important to understand the many ways in which your brand can make use of videos. Videos are an effective tool for:
- Building brand credibility
A high-quality video showcases what the brand is about. Whether you’re working to increase brand awareness with video marketing or are looking to recruit the best in the industry, you need to provide value that in turn builds trust in your target audience. A high-quality video will help you do just that.
- Relaying information quicker
It’s easier and quicker to relay information to audiences through this type of content rather than through text. What would have taken a person 30 minutes to read can be condensed into a 30-second video.
- Give your brand a human touch
People like to see the human face of a brand. Videos will allow you to do just that. You can put your employees and other stakeholders front and center to represent your brand. This builds trust in audiences.
- Establish an emotional connection
Videos are very effective at establishing an emotional connection with audiences, especially when they are done right. With this, your message is more likely to remain ingrained in your audience. When the time comes to take action, you will be the first brand to come tomind.
How to Create a Good Impression with Corporate Video Production?
Whether this is your first time delving into corporate video production or your twentieth video, it’s important to ensure that you showcase your brand in a positive light. The following tips will help you create the best impression with your video.
- Hire a professional
Many businesses search for corporate video production Toronto services and are put off by what they think are high rates. They then attempt to produce their videos in-house. This often turns out to be disastrous.
Instead of thinking of corporate video production Mississauga services as an expense, think of them as an investment. You may spend more hiring a skilled and professional team; however you will save time, energy and money while getting a quality production out of it that’s delivered on time. The value of this is translated in high returns on your investment.
When hiring a professional team, be sure to hire a team that can provide you with all the services you need to complete the production under one roof. They should be able to take you from planning and production to editing and publication. You don’t want to have to seek different service providers along the way. This can increase the costs of production significantly and delay the timelines of your project.
- Define your target audience
This is probably one of the most important steps in corporate video production.You should strive to understand your audience in order to provide them with content that appeals to them.
While providing content that has a general appeal may be nice to get many views, it does little for effective video marketing.You want to be very specific in identifying your target audience. You may even want to further segment your audience into personas and create content tailored to suit each segment.
- Determine the purpose of the video
What do you hope to achieve with the video? What action do you want the audience to take after watching the video? Determine your objective and tailor your message to suit this objective. If you’re not specific about your objective, you will miss out on opportunities for engagement and conversion with your viewers.
A good rule of thumb is to keep your core message down to one or two messages. If you have more than this, people watching your production may be overwhelmed with information and perhaps confused.
- Tell a story
This can’t be repeated enough. Outright selling is a turn-off for today’s audiences. You need to establish an emotional connection with the viewers if you want them to keep watching long enough to convey your message.
Take the storytelling a step further by involving your audience. Talk to your audience. Ask them questions. Let them feel like part of the solution.
- Show them what you have to offer
Don’t bore your audience by talking their ears off. Instead, show them what your product or service can do for them.
Modern consumers are highly visual. Take advantage of this and provide them with an experience that will keep them captivated. Showing them how your product or service can solve their problems will also help to shorten the length of your video as there will be less need for verbal explanations.
Hire a skilled corporate video production Toronto service
Producing videos that are engaging and create a good impression of your brand can be challenging. However, with the right team behind you, you can achieve this and much more. We are a skilled and experienced production company trusted by Toronto’s leading brands. Contact us and start harnessing the power of corporate videos.