Video marketing continues to be the most effective tool in digital marketing to improve conversions for your business. It accounts for more than 80% of internet traffic. This figure is set to increase in the coming years. However, this doesn’t mean automatic success for any company that produces a video and posts it online. Figures from YouTube indicate that over 500 hours of video are uploaded every single minute. This means that there’s a lot of content available for viewers. If you want to reach your audience and turn them into customers, you’d have to offer something extra.
The strategies below are great for not only attracting an audience but also turning them into customers and therefore ensuring you enjoy the full benefits of video for marketing.
1. Go live
There’s an upward trend towards video blogs and reality TV content. People today are looking for authenticity. They want something real; something they can relate to. They’re tired of perfectly staged content.
This isn’t limited to lifestyle pieces only. Corporates can take advantage of the demand for authentic content by going live. Live streaming offers businesses the opportunity to showcase their human side and give their audience a genuine look inside the brand. It’s a great way to create an emotional connection with your audience and increase loyalty to your brand. This, in turn, will increase conversions.
Consider live streaming for the introduction of services, products or discussions. This will help to create a sense of urgency which will push conversions.
2. Include customer testimonials
People trust brands that their friends or other people have used. Studies show that more than 80 percent of consumers trust online reviews just as if they were personal recommendations. If people are interested in buying from your business, you need to get them to trust you. Video reviews are a great way to do this.
Work with a corporate video production Toronto company to give your reviews a genuine voice. They should not be sales pitches but show consumers how your products or services can be of genuine help to them. Consumers are more likely to trust your brand if they see that other people have had a good experience using your products or services.
3. Focus on convincing the skeptics
Even the greatest products or services in the market have their skeptics. These are people who don’t believe that they need your products or services. If you can convince these skeptics about the benefits of your products or services, then you can greatly increase your conversions.
Work with a professional corporate video production Mississauga company to create pitches that will appeal to this segment of the market. Think along the lines of:
- Explaining why they should use your products and not others in the market. What benefits does your product or service have over the competition?
- Include testimonials from customers or endorsements from customers who were previously skeptics.
- Demonstrate how your product or service works and how they can benefit from it.
- Include the findings of scientific studies that show your products or services are beneficial.
4. Share user generated content
People today love to share information online with their networks on social platforms. They share everything from milestones to what they ate for dinner. Businesses can take advantage of this by sharing user generated content with their audiences.
No matter how talented your videographer Toronto team is, there’s nothing quite like user generated content to convince consumers that you’re the best choice. People trust genuine reviews, especially when they know the reviewer was not paid by the company offering the service or product. Sharing this content will help to promote your product or services and convert viewers into customers.
5. Include a clear call-to-action
What do you want the audience to do after watching the video? You need to make this clear with a call to action.
A well thought out call-to-action will convert viewers into leads and into customers. These don’t have to be at the end of the video. A professional videographer Mississauga will help you not only create the call-to-action but guide you on strategic sections of the video in which to include it. Not all viewers will make it to the end of the production. Some may even begin watching the video well after it has begun. You should target all these viewers by placing you call-to-action in multiple sections of the video.
Everyone is making videos and posting them online in this digital age. Smartphones have not only made it easier to access this content but also to create it. However, if you want to attract the kind of audience that you can convert into consumers, you’ll need the assistance of a professional video production company Toronto businesses trust. That’s exactly who we at VCM Interactive are. We’ll help you get the leads and surpass your conversion targets with compelling videos. Contact us now to learn more.