If you run business and are looking for a corporate video production company, you’re probably concerned about the costs you’re about to incur into. How much will it be? Well, there is no simple answer to that question. There are many factors that can affect the cost. We know that it can be difficult to understand where they come from and why are they often high. Thus we want to give a general idea of what are the key elements affecting price so that you know what you’re paying for and you can make the best decision on whether to hire a production company or not.
The primary element is the scope of the work. Shorter and simpler films will cost less than a longer, more sophisticated one. The scope of your project will also determine many other elements: How much equipment will be used? How big will the crew be? How many locations are needed? Are talents being hired? How many? Any special effects? Green screen? Scriptwriting? Storyboarding? Location scouting? The more you want to incorporate into your video, the higher your cost will be.
After that comes the production per se. This is the part that consumes most of the budget. Here is when all parts come into play, the expensive equipment is used, the crew needs to move from one location to the other and they usually get paid by the hour. And then comes the editing. Here the raw footage is transformed into the final piece. So animations, graphics, translations, subtitles and all extras will be incorporated. The costs for all this can vary and add up to the total. So pretty much all of the costs depend on what you want for your project and how you want it to be.
An experienced team means better results
When setting up a budget for your project, keep in mind that even though sometimes prices might seem high, you’ll get what you pay for, and experience, high-quality equipment, and well-trained personnel have a cost. So try to look for a company that offers what you’re looking for and that will meet your expectations.
And if you want to get a better idea of the costs, don’t be afraid to ask for a quote. The best way to get a quick estimate is to have a reference ad, something similar to what you want. And it’s also important to share your budget so that you can clearly say what your objectives are and how much are you willing to spend. Sometimes you might even be surprised that you won’t need to spend all of your budget. And last but not least, be open minded to suggestions and new ideas that will help you meet your goals. You’re hiring a company because they have the experience, so don’t be afraid to trust them and listen to their suggestions.
So how much does a production cost? Honestly, it can cost anything. You can shoot and post a video with your phone for the cost of your time. Or you can spend over a hundred thousand for a commercial. Both approaches have their place. It’s more a question of which one fits your company’s needs and strategy or if is it something in between.
Not all the video production companies in Toronto are the same! If you want fruitful results in terms of video, why not call VCM Interactive? Whether you choose to give us your business or not, our team will give the best suggestions that will surely work in your favor!