Digital marketing has changed a lot over the past few years. Businesses need to adapt quickly before they are left behind. If you put a lot of time and effort into video production in 2018 you’re on the right track. However, it’s not time to sit on your laurels. 2019 promises to be an even more exciting year for video production. If anything, now is the time to step up your efforts.
How to use Corporate Video Production Toronto to grow your Business
There’s no doubt that the future of video is bright. Statistics all over the internet can attest to this. With more consumers demanding more video content, corporates can no longer ignore the importance of video production.
However, despite the great numbers on video marketing, many companies can’t experience the full video production benefits. This is because they don’t know how to apply corporate video production Toronto services to their advantage. Many invest in these services simply because their competitors are doing so, and they have seen the great statistics.
The question we’re often asked as an experienced corporate video production Mississauga company is how to make the most efficient use of resources available to ensure a good return on your investment.
The following are key ways that you can use corporate video production to grow your business in 2019:
- Promotional videos for positive branding
If you want your business to grow, it is important to find a way to stay in the back of the minds of your target audience. This means making your brand distinct, authentic and memorable. This will set you apart from your competitors and ensure that your audience chooses you when they need your services or products.
A promotional video is one of the most effective ways to do this. It helps to get create awareness about your brand as well as to encourage engagement. These videos should be creative and witty. They should be the type of content that audiences will be happy to share with their friends on social media. It’s advisable to seek a professional corporate video production Toronto service to ensure high quality.
- Attract the right employees
Growing your business isn’t only about getting external customers. The internal customers (i.e. the employees) are also important. The right team can make the difference between a mediocre business and a great successful enterprise. Your employees will serve as brand ambassadors.
Create content that will attract the right candidates with the right attitude to your company. These will be more effective than releasing notices listing qualifications when you’re hiring. Videos are a great way for the company to communicate its goals and showcase its culture. Those who are truly interested in working in such an environment will come to you.
- Driving repeatable sales
Markets are constantly changing. This is true for all industries. Companies therefore, need to be able to adapt to the changes whenever they happen. Corporate video production is one way that companies can ensure that they remain relevant. Videos can be reused, updated and repurposed to provide the information that consumers are looking for.
- Encourage loyalty in customers
Customers that are happy with what you have to offer them often choose to stay. These customers are likely to grow your business by sharing information about your products or services within their networks. Onboarding videos are a great way to stay connected with these loyal customers and encourage engagement. These videos may include tips on how-to, welcome videos, product updates and much more.
Companies should invest in providing their customers with high-quality content on a continual basis. This will keep your brand in the forefront of your customers’ minds.
- Building a community
A successful brand is one which has included all elements of their business in a way that they feel like they are part of a community. These elements include the market, consumers, suppliers, employees and other facets of the business. They should all feel like they are supporting something much larger than themselves.
A good production can help the larger community connect with your brand. These clips can include reminders of the role that each element plays in the growth of the brand.
Trends to Consider for Better Growth through Corporate Video Production
As the year begins, now is a great time to begin looking into your marketing strategy. Here are some trends that could prove highly effective for the growth of your business in 2019.
- Concentrate more effort on Instagram
2018 was a great year for Instagram and 2019 may prove to be better. As more people embrace Instagram for its cleaner and fresher look, businesses should strive to build their presence on this platform by providing engaging content.
- Consider vertical video
When people use their phones, they usually hold them in vertical orientation. They are therefore, most likely to begin viewing a video while their phones are vertical. Some may not even spin their phones into landscape orientation to watch the videos.
Many large brands are embracing vertical videos to cater to consumers on mobile. These videos look more cinematic and interesting. They can be viewed without having to spin the phone and are likely to gain more favor amongst consumers.
- Repurposing content
You don’t have to always come up with a completely new production. If you already have content that proved to be successful, you can repurpose this content to use it in a different way. Experiment with new elements in old videos. Repurpose videos to suit a different social media platform or even compile the best aspects of different videos to create a new video.
- Including drone shots
Viewers love these shots. They not only give a different perspective but also look cool. The movement of the drone also adds an interesting aspect to the shot. They are a great way to capture and retain the attention of your target audience.
2019 could be the year that your company takes your industry by storm. Keep the factors above in mind as you consider your corporate video production strategy and get in touch with us to ensure that you present your audience with top-notch content.
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