The phrase ‘a picture is worth a thousand words’ has often been used to describe the importance of images in branding and marketing. There’s no better way to showcase the power of images. However, something even more powerful is available to businesses today: videos.
If the phrase ‘a picture is worth a thousand words’ is still true today, one can only imagine what videos are worth.
How your business can benefit from commercial video production
- It will help you build the credibility of your brand
A commercial video production company can help you create material that consumers can connect to and believe in. It is easier for consumers to believe what a brand has to say when you speak directly to them through video.
The reward for this is increased reach. In this age of social media and internet connectivity, people share information easily at the touch of a button. 91 percent of consumers are more likely to share information about your brand to their friends and family if they believe that you are authentic and reliable. There’s thus no better way to build trust than through a commercial video.
- It will help your brand stand out
There’s so much content available online today. If you want to stand out from all the noise, you should provide content that can stand out from all the text and pictures. A video will help you do just that. It will help you say what you need to say in a short time and therefore increase your chances of establishing a relationship with the viewers.
- You can deliver content with greater accuracy
Films are a highly effective way to communicate. Instead of having to describe what you mean with text, you can actually show what you mean. Customers will better understand and appreciate your message. They are thus more likely to choose your business when they need services or products.
- You can provide entertaining content
A commercial video production Toronto company can help you create content that is not only informative, but also entertaining. There’s no better or faster way to get information about your brand out there. Great content is likely to be shared and could possibly go viral. Posting this content on social networks will also improve your ranking on relevant search results pages.
How a commercial video production company can help you promote your business
You may be thinking, ‘I’ve got a camera, I might as well create the film myself.’ However, there is much more to video production than meets the eye. A commercial video production company will ensure that you can provide your audience with a high quality production.
A professional video will help you to:
- Convey your message in seconds
A commercial video production Mississauga company will help you tell your audience exactly who you are and what you do. They’ll provide you with content that is creative, engaging and entertaining. It will grab your audience’s attention and enable you to convey your message in a short time. There is a good chance that many of your potential customers will share your video if you provide high-quality content. This will, in turn, increase your visibility and conversions.
- Attract potential customers
Videos are highly effective in attracting new customers as well as driving them along their purchasing journey. Catchy content is a great way to give your audience a firsthand experience of what your brand has to offer.
A great way of promoting your brand is by creating a video that showcases how your services or products can help to solve a problem they are facing. This will help the customers better understand why they should choose your product instead of the alternatives in the market.
- Train your team
People remember only 10% of what they read. However, they do remember 50% of what they see, and 20% of what they hear. An appealing video will improve the retention of the information you give your audience. This is especially important when it comes to more technical topics. Your training will therefore be more effective if you use an explainer video.
- Increase your reach and engagement on social media platforms
If your business does not have a social media presence, it’s equivalent to being non-existent to the modern consumer, who is digital savvy. You can use videos to reach your audience and spread your influence on social media platforms. People easily share videos with their friends, family and peers on social media. If they find the information you provide interesting, they’ll share the content and you can easily increase your reach.
- Improve your email marketing campaigns
Email marketing is the best way to remain at the forefront of your clients’ minds. Adding a video to your email marketing campaign will help to increase brand awareness and conversion rates.
These are just a few ways in which you can use video production to help you promote your business.