There’s no denying the many benefits that video provides for businesses. If your business already has a video marketing strategy, you’re on the right track. However, if you’re looking for a way to take your marketing strategy to the next level, you should consider investing in animated videos.
Benefits of animated videos for businesses
There are various ways that animated videos can help sell your products and services. If you’re still on the fence about incorporating this type of content into your content marketing strategy, consider the animated video benefits below.
- Represent your brand more accurately
One of the best things about hiring an animation studio to create content is that you’re not bound by the limitations inherent in the production of live-action videos. You have more control over the product. You can, therefore, guide the production with your brand’s values in mind. You have complete control over colors, characters, typefaces, movements, music and every other detail of the production.
All this means that you can control the overall brand identity as represented in the video. You can therefore, ensure that your brand is represented accurately and establish a stronger connection with your audience.
- This content is more engaging
Animated videos aren’t just engaging for kids but for adults too. A good example is Google Doodles. When internet users click on a Doodle, they are presented with search results pages related to the Doodle. Websites on these search results pages have recorded receiving 2.5 visits per second as a result of these Doodles.
People of all ages love cartoons. They are bright, vibrant and fun. They pique the audience’s curiosity. People are left wondering what will happen next because the possibilities are endless with animations.
Investing in 2D or 3D animation Toronto services is therefore a great way to grab the attention of your target audience and increase engagement. Including these videos on your website will keep the people lingering long enough to buy your products or services.
- They can help to simplify complex topics
Hiring 3D or 2D animation studio Toronto that companies trust for providing quality will enable you to bring complex concepts to life. You will not be subject to the same limitations that live-action videos are. The possibilities are endless with animation.
Animated videos give you the opportunity to demonstrate to your audience exactly how your products or services can benefit them. You can show the products or services in action and ensure your audience understands their benefits. This is something that may be difficult to do with text, still images or even live-action videos. With over 64 percent of consumers making purchases after watching videos from brands posted on social media, you can increase your sales significantly by utilizing motion graphics.
- You’ll stand out from the crowd
Over 90 percent of marketers are now using video as part of their digital marketing strategy. That makes for a lot of content on the Internet. Businesses, therefore, must find ways to stand out from the crowd.
One of the best ways to ensure that you stand out for all the right reasons is to invest in 2D or 3D animation Mississauga services. A high-quality and engaging animated feature will help you stand out from the competition. You will be able to captivate your audience and keep them coming back for more.
- You can use animated video for just about anything
Motion graphics are effective for just about anything. You can invest in a 3D or 2D animations studio Mississauga that companies trust to produce explainer videos, training videos or advertisements. These videos are versatile and engaging for any setting. They can be used for training sales personnel or as explainer videos for consumers looking for products or services you offer. Thus, they present you with many more opportunities to increase your reach.
- They can help you avoid hard selling
Gone are the days when hard selling was the norm. Modern consumers are easily put off by an obvious sales pitch. Animated videos can help you get your sales message across in a subtle and light-hearted way. You will be able to engage your target audience and boost your sales without being too pushy.
A professional and experienced 2D or 3D animation Toronto team can help you create content that is engaging while still retaining the purpose of the video, to get the audience to buy products or services.
Animated videos are without a doubt one of the most effective ways to increase sales of products or services. Any business that is looking for an effective way to increase conversions should add this content to their digital marketing strategy.
If you’re convinced about the effectiveness of animated video for your business, get in touch with us today. We offer great value for businesses seeking to get and stay ahead of their competition.