How an Explainer Video is Different from a Branded Video?

Video Production is one of the most powerful marketing tools that every business in Toronto should be using. As Toronto is one of the most vibrant cities in North America, more businesses are launching operations here. A high performing economy coupled with a growing population is attracting entrepreneurs from across the globe here.

For small firms to survive in this viciously competitive entrepreneurial environment, they are being forced to become more innovative. Explainer and branded video production have become among the top marketing techniques enterprises are leveraging to stay competitive.

Why Video Production?

A 2015 HubSpot survey shows that brands that use visual content in their marking mix grow their year-over-year (Y.O.Y) revenue 49% faster than those that don’t.

A similar survey published by Forbes says that adding visual material on an email boosts conversion by 200-300%. Better yet, adding video to your website’s landing page boosts conversion by 80%. 64% of online shoppers surveyed recently say they are more likely to shop after viewing a visual ad.

Looking at these numbers, it goes without saying that this advertising technique should be at the core of your marketing strategy.  It is a tool that helps your company convert, build brand awareness, increase its visibility on search engine result pages (SERPs) and build authority in your niche.

Explainer Video vs. Branded Video

• Explainer Visual Ads

These have been around for the last decade and for a company running a company in Toronto, this is a powerful tool that helps customers understand what your product or service is all about. They are simple, informative, visually engaging and are very useful for the top-of-the-funnel stage in a buyer’s journey.

They can be very helpful in explaining very complicated products in a fun and simple way by harnessing the power of motion graphics, illustration and audio explanation.  This is also a brand awareness tool as it makes your product more visible. When the content is innovatively done, it engages and motivates viewers to share and with more brand mentions, you will find organic traffic coming to your website. To ace it with this type of visual, your video must evoke emotion and more importantly, use the short time available to say something about your company.

• Branded Visual Ads

This is the best technique to show what your company is all about. Branded videos can also give visual proof and showcase your product’s functions. It is a pitch enhancer and is ideal in the closing stages. While consumers want to get details of how something works, they want to see it being used by other shoppers. This is a perfect idea to show a product’s worth and its value in the buyer’s life. Your brand will be very visible in the demo and by sampling existing customers in your video, you will add an authentic touch which buyers love. It makes you more believable. If your product is already in the market and you want to boost sales, this is the perfect way to do this.

VCM Interactive brings over 30 years of experience in video production & leverages the latest technologies to produce high quality explainer and branded videos for companies in Toronto. Check out our website www.vcminteractive.com to see the various production services we offer to support your visual content needs