If you are planning to launch a marketing campaign in Toronto, it is important to talk to a professional videographer or video production company. Doing business in the city is exciting but also challenging. With a strong economy and a growing population, it becomes easier for any type of enterprise to set up shop here and thrive. At the same time, you have to overcome challenges caused by proliferation of similar businesses all angling for a piece of the pie.
The Importance of Video Production Services
What do you do to survive the competitive landscape? It all has to do with creativity and video marketing allows you to unlock all your potential in many ways. As a recent study by Internet Retailer shows that people who view video are 85% more likely to buy from your brand. This is a great reason to talk to an experienced video expert in the city to start leveraging the benefits that come with this marketing technique. VCM Interactive is one of the leading production companies in the country and brings on board over 30 years’ experience and extensive resources. VCM specializes in creating video content for marketing, sales and communications for small to large companies.
While there are many companies attempting to leverage this powerful marketing tool, there are some important considerations before starting your project. A videographer will only be able to help build a powerful production if the following factors are considered:
- Researching and knowing your audience: A lot of people are rushing to set up a businesses in Toronto since it has been experiencing an economic boom. The mistake in doing this is the fact that no research is done on the the target market and this sets grounds for failure. You have to understand more than demographics such as age and gender; instead, go deeper and know their personas in order to know how to target them.
- Competitor research: You should take time to research your competition in terms of their video strategies. Look at how they execute their plans and evaluate the success of their ongoing productions. Some of the things to look for include the tone of content, publishing platform used and success of such campaigns. Failure to assess your competition exposes you to failure by making it easy to repeat the same mistakes. You can also get new ideas through this competitor research, which you can then customize.
- Learn the publishing platforms: Just because everyone is talking about YouTube doesn’t mean you also have to conform. There are other publishing platforms such as Vimeo, Instagram, Facebook and your landing page. All these come with their unique benefits. You need to learn the platforms that your target customers are using and start marketing your brand there.
- Tell a story: The reason most brands are going for video is the fact that when professionally produced, it is a versatile tool that can tell a story and captivate target audiences. You can focus on testimonials, company history, achievements and so much more. When working with a video production company, you are assured of the quality of content that will reach your customers.
VCM is staffed with highly trained producers, directors, professional videographers, designers, animators, editors and are equipped with state of the art equipment to cater to your corporate video production requirements on time and within budget. Request a free quote today!