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There are a lot of companies offering video production services in Toronto, especially since online video has become one of the hottest trends in content marketing. And the trend is getting bigger.Video Marketing Stats

In fact, video production is the number one area where marketers plan to increase their investment in coming years.

Here are seven statistics to know about online video marketing:

# 1. 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.

#2. Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words

#3. Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.

#4. The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)

#5. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video.

#6. A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video.

#7. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.

#8. reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t.

Offering professional video production and video editing in Toronto, VCM Interactive can help strategize, conceptualize and execute a video for any kind of marketing initiative. For more information on our corporate video production services, visit us online at